Branding is becoming more and more important in higher ed. The Univ of Minnesota is excelling at it. From Minnesota Daily: bit.ly/UQlmhe

"Brands are communities of people driven by a common belief." Great article on branding the (Un)brand from Forbes: onforb.es/UQmotB

The Best Brands are Simple! Sometimes it's nice to have a reminder. From @B2C: bit.ly/X1HTFr

Delta's plan to rebrand its safety videos includes funny tidbits throughout - check 'em out! From @thedrum: bit.ly/XSUuA4

Have you made New Year's Resolutions for your brand? @B2C has a great article about this: bit.ly/YlKEH6

Make it to the "happily ever after." Four great ways to tell your brand's story. From @marketingprofs: bit.ly/WpoXC1

"Treat your brand as an asset that you need to be continually investing in and maintaining." What you can learn from... bit.ly/WprCvi

Wee Wee WEEEE! Geico brings back Maxwell the Pig for their next ads. How do characters reinforce a brand? From @adweek bit.ly/134G2ES

10 tips for how to develop an authentic brand, from @bndarticles: bit.ly/Vwbr0K

The Cola Wars continue. Will Diet Pepsi's new sweetener help their brand - and market share? From @AdWeek: bit.ly/134GP8H

Have you considered the effect a partnership would have on your brand? From @HuffPostSmBiz: huff.to/VwbQAp

The 10 most fascinating brands to watch in 2013: From @bi_contributors: read.bi/134Hrvb

"Sometimes a brand is memorable because of the little things." Forbes' take on branding:onforb.es/11RTwWg

The Super Bowl is coming up this Sunday - which brands do you think will convey their message best during the commercials?

Can Lance Armstrong rebuild his brand? From @entmagazine: bit.ly/11RUL87

"Brand building remains the single most important undertaking for any small business, large company, agency or firm." bit.ly/XClfnf

VH1's new brand takes a backseat to its content. bit.ly/UDJUKI

Did you grow up with Bazooka gum, RingPops or PushPops? Bazooka is rebranding their products for the 21st century: bit.ly/X8EeFj

What is Brand Extension? Read about the when, why and how at @B2C: bit.ly/X8Lam0

What were the top brands of 2012? @AdWeek shows us: bit.ly/UDUbqe