Mobile is becoming a more important part of rewards programmes than in the past, with nearly a third of consumers saying it's their favorite way to show membership in stores. Victoria's Secret's Pink refreshed its mobile app and lo…lnkd.in/ec6fFSN lnkd.in/efSDgk4

lnkd.in/dKXr8g4 Brands and marketing fit into this messy and often irrational demographic warp the way they always do – with the intelligent marketer needing to first recognise the psychology of the phenomenon, then ask…lnkd.in/ddT9pHT lnkd.in/dx2KXHE

People used to visit stores to shop. Now, they visit to interact. The expectation is not that they will walk out with something in a bag — it's that they will experience products they want to experience again. Visits to stores will…lnkd.in/eadkX9A lnkd.in/eGKXhFf

Consumer satisfaction is best achieved when the physical and digital experience is holistic and seamless. Learnings from the data by companies is setting a higher bar for consumers’ expectations. At some retailers many in-store s…lnkd.in/dFTf7EB lnkd.in/dNWyNqf

Paul McKay, Senior Analyst SECURITY & RISK, Forrester Research at Akamai Security Summit in Milan. #akamai #forrester #security #milan #IdentityCloud lnkd.in/dWYuWa4

In the era of the internet of things, brands want to know their customers as intimately as possible. Though retailers and brands might be tempted to collect as much data as possible in the name of marketing to their customers, th…lnkd.in/dRXFHfp lnkd.in/d3a8NuH

In 2018, total worldwide sales revenue generated from within apps grew by 63% year over year. eMarketer forecasts U.S. retail mobile commerce sales will reach $268 billion this year, up nearly 30% from 2018. By 2020, that figure wi…lnkd.in/db3Xdv5 lnkd.in/d5NTBQU

With physical retail continuing to adapt to changing times, the most recent trend is on items, services, and experiences that require human presence. Brands will execute more experiential programmes this year compared to last. Th…lnkd.in/ddkMzZG lnkd.in/d9Bp9qz

Get ready for #RSAC with this interview from Akamai Technologies CTO John Summers covering data privacy and more. Watch on @securityguytv: bit.ly/38UuGe9

Ready to move to modern, internet-scale authentication? Join this technical workshop to discuss OpenID Connect, how to embed scalable authentication across your apps, and more. Save your spot. Akamai Technologies #CIAM bit.ly/33Qvcsx

Learn the state of consumer identity and access management with an in-depth overview of the market. Download this complimentary analyst report. Akamai Technologies KuppingerCole Analysts #CIAM bit.ly/34088aG

Join our upcoming #CIAM workshop to learn how Akamai Technologies identity management, acceleration, and security services work together to provide superior, more secure app experiences. bit.ly/3nuxAxi

Shoppers are planning to start their #holiday shopping early this year. Dependence on online #shopping means retailers must be vigilant in ensuring an exceptional and secure web experience. Read more. Akamai Technologies Tara Bartley bit.ly/2INldh7

Learn how Akamai Technologies's Identity Cloud Console safeguards your customers' data and protects against unnecessary threat exposure. #CIAM bit.ly/38WLQLe

What do #piracy and chess have in common? At the Content Protection Summit, Akamai Technologies's Mark Barron shares approaches to tackling content piracy. CDSAonline @MESAlliance bit.ly/38rqEee

Inverse offers a data repository and algorithms that can identify #IoT and mobile device types. Robert Blumofe shares more. Akamai Technologies ZDNET @natalienoell #cybersecurity bit.ly/39X0r9u

Ransomware attacks are plaguing organisations, and they are becoming increasingly disruptive and sophisticated. Fuel suppliers, higher education institutions, insurance companies and even the Houston Rockets fell victim to ransomwa…lnkd.in/d_ij6U39 lnkd.in/dedBXnps

Compared to the previous survey, there has been a 17% rise in the number of employees offered money to aid in ransomware attacks against their employer. Most specifically, 65% of the survey respondents say that they or their empl…lnkd.in/dj6JpXAz lnkd.in/d8uMtDsz

If you're attending #GartnerIAM in London, I look forward to seeing you there! lnkd.in/e5VYiHTj

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