We’ve been shortlisted for TWO Energia #FamilyBusinessAwards! 🥑🥑🥑

"Dull, lifeless content isn’t painful only for the B2B customers who consume it -- it can hurt your bottom line." hubs.ly/H0hwLHd0

That escalated quickly.

"B2B content has to be useful above all else. If the reader cannot apply the actionable elements of your content to their own work or business, it’s missed the mark." hubs.ly/H0hwLHB0

"Consumers may soon judge your brand based heavily on the authenticity of your content." hubs.ly/H0hwLHv0

"It’s clear that the resurgence of podcasts is not a passing fad, but rather a unique way to approach and deliver content to an ever-growing audience " hubs.ly/H0hwLHx0

"In a truly successful inbound organization, customer "delight" is everyone's responsibility — not just those people your customers may come into contact with after buying something from you." hubs.ly/H0hwLHG0

"Using storytelling to engage with your customers is important for two reasons: It humanizes your brand, and it allows people to relate to your product on an emotional level." hubs.ly/H0hwMG-0

"Running a successful content program requires support from the top down, and finding allies can help grow your program." hubs.ly/H0hwLHJ0

"On a lifetime value basis, emotionally connected customers are more than twice as valuable as highly satisfied customers." hubs.ly/H0hwLHH0

"Letting audiences see, hear, smell, taste and touch what you offer is no longer a nice-to-have -- customers expect it." hubs.ly/H0hwLHb0

"What is the one thing we can all do that will get us onto the path of understanding our audiences? Talk to them." hubs.ly/H0hwLHs0

"If you aren't creating video, you're likely falling behind. But, don't fret. For most videos, the more simple and raw it is, the more authentic the content seems." hubs.ly/H0hwMH60

Empathizing with your audience is the first step in any content strategy - here Hubspot show how you can really harness this concept to get the best out of your products. hubs.ly/H0hwLHP0

"Either the whole team rides the content train or you never leave the station." hubs.ly/H0hwLHk0

"Buyers, especially B2B buyers, want to know what others are doing with your product, not what they might do to improve productivity or other outcomes. " hubs.ly/H0hwLHN0

"The whole point of thought leadership is to make you look like an expert. To do that, the content must, MUST be based on your personal experiences and expertise. Because that’s what people respond to." hubs.ly/H0hwMH50

"A customer’s evaluation cycle is significantly crunched from a stage of multiple days or hours to a matter of minutes or seconds." hubs.ly/H0hwLHL0

"In today’s changing B2B landscape, it is important that traditionally buttoned-up companies incorporate bold personality into their branding efforts." hubs.ly/H0hwMH80

"Becoming a thought leader is all about sharing not only your expertise, but also your unique experiences with readers." hubs.ly/H0hwLHj0