
ESCP - MSc Biopharmaceutical Management
@escp_msm
The official account of the @ESCP_bs Master of Science in Biopharmaceutical Management - Paris & London.
ID: 1045665885967589377
http://bit.ly/ESCP_MsM 28-09-2018 13:25:49
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We had the pleasure of meeting Dr. Naji Gehchan, MD, alumnus of the MSM and Global Brand Development Leader at Former Account of Eli Lilly and Company USA. He gave us his point of view on the (r)evolutions in the #healthcare world and the specifics of the #Americanmarket. Thank you Naji for your availability


We had the privilege to spend 2 days with Michael Haenlein. We discovered customer value management and talked about the interest in #artificialintelligence to help companies manage their relationships with their customers. A special thank you to Mr. Haenlein!



We had the opportunity to participate in the 7th edition of the HDI Day organized by the Healthcare Data Institute. This edition focused on ways to develop #trust and involve citizens in #health #data.


We had the privilege to welcome Jad El Khoury, MsM alumni and currently Global Healthcare Change Program Leader at AstraZenecaUK. He explained to us the role of #medical #affairs through his experiences and the upcoming #trends and #challenges within the healthcare environment.


We had the great honor of meeting Kirsty Calow and Robert Edwards from Cpl Life Sciences. They introduced us to the company they work for in the #UK: a group specialized in the #recruitment of #talents for life sciences companies around the world.





Our professors of #Sales and #Marketing #Effectiveness, Guillaume Renier and Romain Lasry, were a pleasure to work with. We established #forecast #strategies of a launching and delisting product based on their teachings. Thank you for your generosity and sharing knowledge! #iqvia





We had the opportunity to meet Érick Roche Roche, who is currently Senior Vice President and General Manager of Teva Santé Pharmaceuticals in Russia. He talked about #mediacrisis he went through as General Manager of Teva France.



We had the pleasure to meet two amazing people from Medtronic: Florent PAPILLAUD business unit manager and Florian Orlando product manager NMS. We tackled the importance of the medical #technology today and we were able to present our solutions to boost the SNM #marketing in France.



We had the chance to meet Denis Hello, currently Vice President and General Manager of AbbVie France. During his presentation, we talked about Abbvie's #pipeline, its #strategic direction and most importantly, the #patient with Abbvie Care.


We had the pleasure of meeting the IBM France Watson Health team composed of Lucile Lim, pharmacist and Lead Healthcare & Lifescience; Laeticia Farah, Consultant Digital Transformation; Younes Zitouni, Consultant Analyst Developer and François Cammagnac, Healthcare consultant.


The #Marketing and International #Communication students were glad to have Eric Phélippeau, currently VP of the #Healthcare #Communication Festival. Through his course, we discovered the importance of #brand image, brand #platform and #innovative visual identity. Thank you Eric!
