Gary Halbert: widely regarded as the greatest copywriter in history. His sales letters generated $1,000,000,000 in revenue. In The Boron Letters, he shared his step-by-step formula for making money and writing copy that sells. Here’s how to use his timeless wisdom today 🧵:

Want to generate more revenue from email? Start by nailing your subject lines. Your subject line is the difference between getting opened or getting ignored. Take the time to get it right. Here’s a simple exercise to boost your open rates: 1. Open your inbox. 2. Find the

99% of creators don't know how to grab attention. Which is great news for you (and me). Get ahead of the crowd by mastering your hooks with these 7 proven methods: 1. Use numbers. But be specific. Don't write: "My client made nearly $100k last month." Instead say: "My client

Damn, if you are looking for a bible on how to write on social media, look no further. Karl Littleboy has broken down Dickie Bush 🚢's writing methodology in such an accessible format. I have bookmarked and will be returning to it regularly.

Imposter Syndrome sucks. I discovered this brilliantly simple fix. Write daily: "Pretend you don't have imposter syndrome." Within a few days my brains stopped telling me 'why I can't' and told me 'why I can'. Don't believe me? Just try it.

Get comfortable with slow and steady. It's the only way to win.

Don't quit your 9-5. I know. Controversial. But from someone who left 6 years ago, there's no easier way to earn enough to live. The stability of a paycheck lets you think long term. Use your 9-5 to survive. Build high-leverage assets on the side to thrive.