Harry Molyneux | CRO (@dtcpages) 's Twitter Profile
Harry Molyneux | CRO

@dtcpages

My agency dtcpages.com does CRO and offer testing for 8-figure brands like Happy Mammoth, Twillory, Sans,+ many more. Building a DTC health brand.

ID: 283646948

linkhttp://dtcpages.com calendar_today17-04-2011 18:30:42

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Harry Molyneux | CRO (@dtcpages) 's Twitter Profile Photo

Started the brand about a year ago and haven't been able to beat the OG landing page layout until now - that said it's only one week in. Praying the results hold 🙏

Started the brand about a year ago and haven't been able to beat the OG landing page layout until now - that said it's only one week in. Praying the results hold 🙏
Harry Molyneux | CRO (@dtcpages) 's Twitter Profile Photo

Three winning tests. Three different clients. One common theme: social proof. A review count in the cart, video testimonials on product pages, and a review highlight in checkout now add $55K+ in extra monthly revenue. Trust drives sales. Test it.

Harry Molyneux | CRO (@dtcpages) 's Twitter Profile Photo

Test removing the cart & switching Meta lander CTAs from “Add to Cart” to “Buy Now.” Not always a win, but we’ve seen big CVR spikes & higher profit per visitor, with only a small AOV drop from losing cart upsell space.

Test removing the cart & switching Meta lander CTAs from “Add to Cart” to “Buy Now.”

Not always a win, but we’ve seen big CVR spikes & higher profit per visitor, with only a small AOV drop from losing cart upsell space.
Harry Molyneux | CRO (@dtcpages) 's Twitter Profile Photo

This ad creative leverages a pain-point testimonial in a simple but effective way. I bet this quote would perform very well as a review highlight on their PDP or landing page.

This ad creative leverages a pain-point testimonial in a simple but effective way.

I bet this quote would perform very well as a review highlight on their PDP or landing page.
Harry Molyneux | CRO (@dtcpages) 's Twitter Profile Photo

Shit Week 1: +13% conversion rate Week 2: No change This is why you don't end a test after a week, even if it looks like a clear win. Many such cases

Shit

Week 1: +13% conversion rate
Week 2: No change

This is why you don't end a test after a week, even if it looks like a clear win.

Many such cases