Hello DevRel!

90% of marketers FAIL at DevRel because they treat it like regular marketing. wanna join the elite 1%? Here are the 4 principles they don't want you to know 👇

your DevRel sucks because you're "marketing" devs don't want sales pitches, they want technical partnerships devs don't want promises, they want proof + deep dives devs don't trust campaigns, they trust fellow devs build genuine relationships and devs will advocate for you 👇

it took me 6 years to learn this I'll teach it to you in 5 minutes. here are 7 uncomfortable truths about dev marketing 👇

most companies place their DevRel teams wrong they shove them under marketing/product/engineering/sales without thinking it through no mitigation strategies no understanding of what breaks 👇

what's the best way to position DevRel teams? I spent 6 years watching DevRel teams fail due to bad placement so you don't have to it isn't solely about reporting structure really it's about aligning philosophy, resource access, and cross-functional freedom 🧵

MYTH: the marketing funnel works for everyone REALITY: for devs, the funnel hurts "conversion" rates here's why (and what to do instead) 🧵

marketing funnels fail for developers... because that's the WRONG approach for DevRel here's how the funnel breaks (and a 3-step fix): 🧵

the best way for marketing to succeed in DevRel: stop treating developers like consumers I spent 6 years forcing funnels onto developer audiences so you don't have to here are 4 DevRel tactics to improve developer adoption (save yourself the conversion frustration): 🧵

how to make developer experience drive ecosystem growth apply these 7 DevRel strategies:

8 DX cheat codes I know now I wish I knew earlier (every DevRel should know these) 👇

Brooke Lacey have a 4-part article series just for this! > wtf even is DevRel > it’s not marketing

Brooke Lacey artuen my north star metrics are: - monthly developer interactions (# of API requests/ transactions/ etc) - monthly active developers (# of accounts that perform the above)

looking for speakers! topics: developing smart contracts/ dapps/ zero knowledge reply/ DM Flying Nobita / Raman @ksaitor / Brendan Graetz 🥷 and let us know your topic!

doing something for the 1st time on hands-on devrel - a live stream! teaming up with TheOwanateA and trying out *impersonaid*: an AI tool that reviews tech docs ... sounds v useful for devrel + tech writers so watch us give it a go on both injective docs + rootstock docs

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