Myth of the day, today. To be clear, we don’t advocate direct knocking of competitors. But research shows that asking clients and prospects questions that highlight your strengths and competitors’ weakness is effective at planting doubt and orientating them towards you.

UK Government allows wine to be sold in pints – handy if you want to celebrate paying your energy bill, not having your train cancelled, or finally getting an appointment with your GP

In sales, it's easy to get stuck in a bit of a rut. You might have several calls in a day, and the likelihood is that you'll perform the same behaviours in each call. We have a challenge for you: Do some research and prepare some questions in advance. #sales #spinselling

Best for Britain Nice film if you have 5 minutes youtube.com/watch?v=Ok1suE…

📣 WEBINAR Join us as we share some well-researched sales truths! You'll discover how to: 🔓Identify common mistakes and misconceptions 🔓Deal with sales complexity and segmentation 🔓Learn strategies to overcome communication challenges Register now: hubs.ly/Q02t1Flt0

Hear my ⁦Huthwaite Int'l⁩ colleagues ⁦Robin Hoyle⁩ and Jo Derriman bring new thinking to the challenge of new era buying (and hence, selling). Tomorrow, 24th at 12.00 noon (UK) Why You Need to Embrace Two Faced strategies in the New Era of Buying engagesales.com/podcasts-webin…

Since we announced our upcoming documentary celebrating 50 years of #SPIN, we've been receiving floods of messages from customers highlighting how it's transformed their organisation. Learn why SPIN is so iconic – watch the documentary trailer here: hubs.ly/Q02wnJpw0

Struggling to see how AI will help, not hinder, your salesteam? Our whitepaper covers: ✔️ How AI is being applied right now ✔️ How Conversational Intelligence works ✔️ Where to start implementing AI Learn more and get practical tips: hubs.ly/Q02wMHvx0 #aisales #aitools

And here we are, 50 years on. Startling to realise that I’ve been here at Huthwaite Int'l for almost half that time huthwaiteinternational.com/celebrating-th…

WEBINAR: The Psychology of Decision-Making, 12 June, 2.30PM (GMT) You'll learn: 🌟 How to evaluate your customer needs as they evolve 🌟 How to quickly identify unresolved customer concerns 🌟 How to avoid sales concessions Register now: hubs.ly/Q02yRcP80

The customer isn’t interested in a product – they’re interested in their problem and finding a solution to it 💡 Learn how to cut through the noise and read the full blog here: hubs.ly/Q02FNr9m0

Our Huthwaite Int'l colleague Robin Hoyle about to introduce guest speaker Robert Peston at #wol24

People of the world, especially accountants. PLEASE do not use #Excel spreadsheets for any other purpose than that intended. If you need to calculate numbers in some way or cross reference lists - fine. Everything else involving words: give the rest of us a break, please.

"Soft" skills require hard work – so why do we keep undermining them with this label? 2025 might finally be the year we recognise the measurable impact of communication, leadership, and collaboration. Discover our other predictions in the blog 👇 hubs.ly/Q031Sz_90

Here at Huthwaite Int'l we've launched a short poll. We'd like to know what your priorities are for change and growth this year. One click will tell us. linkedin.com/feed/update/ur…

The Procurement Act brings in all kinds of opportunities for suppliers to engage with UK public sector buyers far earlier in their decision-making cycle than ever before. What are those changes and what are the key skills and behaviours you'll need? linkedin.com/feed/update/ur…

On Tuesday I was delighted to co-host a webinar with the incomparably knowledgeable Gemma Waring on the skills, behaviour, strategies and tactics vital for any organisations who want to sell into the public sector in the age of the new UK Procurement Act. huthwaiteinternational.com/winning-public…

If lasting behaviour change is important to you, you'll recognise the importance of #salescoaching. What's more, you'll want to join this Huthwaite Int'l webinar hosted by Anders Hjort and Richard Tillery , next Tuesday, 6th May. linkedin.com/feed/update/ur…

Colleagues Rachel Massey and @rhoyle from Huthwaite Int'l reflecting the wise words of our client #Zuhlke You won't hear more common sense spoken about #selling and #negotiation if you spend a lifetime googling, interrogating AI and reading library books. youtu.be/CTgTfCBhCWs