Dan Hockenmaier (@danhockenmaier) 's Twitter Profile
Dan Hockenmaier

@danhockenmaier

Growth, marketplaces, trying to separate signal from noise. Chief Strategy Officer @faire_wholesale. Partner @reforge.

ID: 2724423739

linkhttp://www.danhock.co calendar_today11-08-2014 17:55:34

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Dan Hockenmaier (@danhockenmaier) 's Twitter Profile Photo
Dan Hockenmaier
@danhockenmaier

3 months ago

When sizing a new initiative (a feature, a marketing channel) we tend to make tidy, reasonable assumptions which add up to tidy, reasonable growth projections. >90% of the time, those growth projects are totally wrong. They are wrong because there is a power law to everything