Sheila Gonzalez (@danesaglez) 's Twitter Profile
Sheila Gonzalez

@danesaglez

I connect insights from stories with writing and marketing principles to unlock your creative potential • Freelance copywriter • Underdog supporter •

ID: 870416915365339137

calendar_today01-06-2017 23:08:58

7,7K Tweet

22,22K Followers

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What you think you need to write online: - Massive expertise - Endless new ideas - Remarkable writing skills What you actually need: - Conviction - Consistency - Desire to help Get rid of the inferiority complex. All experts were just amateurs who believed in themselves.

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Even if prospects click on your headline... They're looking for any excuse to bounce out of the page. To end friction, start with a concept the audience already agrees with. It shows you understand them. Copy should feel like a metaphorical handshake, not a slap in the face.

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9 rules of brand storytelling: 1- Cast your prospect as the hero 2- Show what's at stake 3- Add an evil foe 4- Start right in the action 5- Paint the worst-case scenario 6- Build up the tension 7- Use universal themes 8- Don't overdramatize it 9- Close with a happy ending

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Bad copy is like a first date— Full of awkward pauses To make your writing flow: - Read aloud - Use ellipses - Add bucket brigades - Keep paragraphs short - Vary sentence structure - Apply smooth transitions - Start sentences with And & But Write for humans, not robots.

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How to improve your marketing copy: 1- Go to swiped .co 2- Select an ad in your niche 3- See how your product stacks against it 4- Study the annotations 5- Apply what works 6- Add a drop of your personality 7- Repeat Follow this and get 1% better every day.

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A click-worthy headline is made up of two things: • benefit • curiosity Remember: people are wary of sales messages. But when you highlight “what’s in it for them” in the first 3 seconds— they’ll click. Add a dash of intrigue, and they’ll stay. It never fails. Try it.

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People don't hate to buy. They hate being: • mislead • Ignored • patronized The only 3 things your customers want are truth, time, and tact. This is what separates good and bad marketing: Humanity.

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Don't get obsessed with your product. Get obsessed with your prospects... - Hopes - Dreams - Fears - Desires This is the marketer's task: Not to create demand, but to help prospects create a better version of themselves.