The difference between growing a traditional business and growing a community lies in the relationship with customers People come to a business for a typical exchange of value - money for a product or service People come to a community to transform by contributing and learning

If the the 2000s were the golden age of the internet forum... And the 2010s were the years of social media... Then the 20s will be the decade of digital community! We’re just getting started 🙃💪

Are you building with intention? Don't know? Ask yourself - what is the desired community outcome of that thing you're doing? If you can't answer with absolute clarity in 1 - 2 sentences, your efforts might lack intention. Micro or macro, build community with intention!

Everyone knows Shopify as the leader in ecomm SaaS. Not everyone knows that the Canadian tech darling also has a thriving community! Let’s go through how the juggernaut of D2C has leveraged its brand to bring people together time and again 🙃👇

Whether you’re building a digital product, a content strategy or an event calendar, it's the unscalable work up front that enables the scalable strategy down the line. - Review public message chains. - Send polls. - Have 1:1 chats! Get into the weeds.

What can we learn from Shopfiy 's community building strategy? Set clear standards for admission of members AND content to find them. Then, keep raising your own bar!