Had a call yesterday with a very well-known DTC brand that spends over $80M / year on ads here are 5 key takeaways:

Yikes. Although these models aren't the best way to look at data they are still valuable for drilling down on specific campaigns and adgroups. Well...if you're using Cometly you'll still be able to use these different models for analyzing data.

Understand every customer journey and buying intent 🔮 ✅ View customer journeys while optimizing ads ✅ Identify high-performing channels ✅ Continuously track customer LTV Watch the demo 👇 cometly.com/customer-journ…

⚡️ SaaS Site of the Day #112 Cometly→ saaspo.com/pages/cometly-…

Learn how iOS 17's Link Tracking Shield will impact marketers cometly.com/post/preparing…

Twitter or Threads? What do you think 👇

the thing no one is really talking about... how AI is massively disrupting marketing analytics and attribution. Some Cometly users are literally doubling revenue MoM right now

🚨 Breaking Facebook Ads Data from Cometly: 60% of ad spend is now going to video ads—because they’re outperforming every other format. A year ago? That number was 44%. This shift is massive. Advertisers are realizing: ✅ Video = Higher engagement ✅ Video = Better

🚨 Meta is making a move. Are you paying attention? They’re pushing Reels hard right now. Short, vertical videos (yes, TikTok-style) are getting CPAs up to 30% lower than standard placements. We tested it this week — ✅ 15 seconds ✅ Big hook ✅ Strong offer It won. Big time.

I’ve spent over $400,000 on ads last year in SaaS. Biggest lessons: 1. Simple hooks win 2. SMS = show rate cheat code 3. Attribution isn’t optional 4. The pixel isn’t dead. Your setup is.

Just coached someone through this: 1. Find your top-performing ad set 2. Break down CPC, CTR, etc. 3. Use those numbers as your benchmark Now every new ad has a target to beat. Stop guessing. Start scaling.

Tracking first @Stripe payments was a nightmare for Cometly support—complex Zaps, webhook filters, etc. Our new Stripe integration streamlines the process: set up an event using the 'First Payment' trigger, and as soon as a payment hits, we verify the Customer ID to ensure it’s

This is why your Meta ads don’t work. It’s not your copy, creative, audience. It’s your EMQ score. Fix it in 1 day with Cometly