A disgusting amount of money is wasted on Meta each day on ads selling features instead of what actually gets people to buy: Human desires and self-interest. Take a recovery supplement, for example. A brand might on absorption rates and ingredient science. But their customers

Saying sweet nothings in my ear

The most helpful advice I could give for making higher-converting ad creative is developing an understanding of the most crucial Venn diagram that exists within your company. On one side is the objective benefits your product offers customers. If you’re a supplement brand, for

Anyone out there have a contact at Skai?

DTC brands live and die by LTV, and yet 90% of brands are relying on near-identical email followups with diminishing results. Do this instead (tested across $350M of attributable revenue): 1/ Find your hero product Start by analyzing order volume across SKUs. You’re looking

How did you choose your current cost cap? Seriously, where did the number come from? I audited a brand last week whose agency had just launched new campaigns with a $75 cost cap. Why $75? No clue. Their average CPA for the entire year was $114. No historical data supported

Being a good dad is telling her what BFCM stands for.

"I've never seen a [cost cap] account spending over 150k a day.” - Jordan Menard Oct 30: £21k spend at £27 CPC Oct 31: £25k spend at £26 CPC Nov 1: £196k spend at £17 CPC Nov 2: £400k spend at £26 CPC The only thing we did to start Nov was increase total budget. Meta

After managing dozens of BFCM campaigns for brands like M&M’s and Saltyface, I can tell you the fastest way to burn $20K in 48 hours: running the same bidding strategy before, during, and after the sale. For 30 days before the BFCM sale, your account has been running at a 2%

We helped WildBird increase their Amazon revenue from $9,352 to $717,630 in 15 months without pushing ads on Amazon. Here's how (it’s pretty shocking): Nathan Gunn and his team were tempted to run ads on Amazon to "capture the momentum." We told them to hold off and see what

Meta is an auction. The brand that can afford to pay $250 CAC will always beat the brand capped at $105. Here are the 5 reasons why some brands have 2x the bidding power of their competitors: 1. Strong LTV Your customer lifetime value determines how much you can afford to

Scenario: Your goal is to scale your brand from $5M → $10M, $20M, $50M, $100M+ What’s one thing you’re focused on right now to start heading in that direction? Let’s hear it 👇

9 steps to run the WORST Meta ad campaign in history: 1/ Start by ignoring your business numbers entirely. CAC? AOV? Margins? Never heard of them. 2/ Run cost caps AND highest volume campaigns simultaneously. Watch the highest volume campaign eat 90% of your budget while your

The jump from $10K to $100K/m in Meta ad spend exposes every weakness in your setup. This framework closes those gaps and makes scaling boring, steady, and predictable. First, a couple of results we’ve got our clients using this framework: - Scaled Purdy & Figg from $500K to

This Michigan scandal is wild.

Your agency is telling you that loyalty programs and email sequences will fix your LTV problem. They're wrong. I see this constantly. Agencies pitch retention "solutions" because it feels productive and looks good in monthly reports. Meanwhile, brands spend years optimizing

The anticipated value of an ad is a false benchmark for your ad account. Here's why we don't measure average ROAS for ad account creatives: ➝ Simple answer: Every creative isn't created equal When you're running a high volume testing strategy, the majority of your creatives

Marry someone who says: - I love you - I'm always there for you - You mean the world to me - Let’s stay in tonight and scroll through your winning ads together - Let’s pray for lower CPAs together before bed - Explain the algorithm one more time - What do you mean you’re done