Emerging technologies like AI, AR, and blockchain are no longer futuristic tools but central to the practice of modern PR, demanding new skills and fresh strategies #AfricaPRWeek

At #AfricaPRWeek, experts highlighted that ethical communication is non-negotiable if PR is to retain credibility and deliver value to audiences across the continent.

The competition aspect encourages creativity and innovation in PR campaigns, traits highly demanded by employers and clients today. #AfricaPRWeek

The conversations at #AfricaPRWeek have shown how collaboration across borders is shaping the future of communications. Today’s sessions promise even more insights before the event closes.

🤣🤣🤣🤣 I can now confirm without fear of contradiction that KBC Channel 1 TV hired a GenZ to run their page it has become a vibe…..turudishiwe hio miaka kwanza in my life 8 years I was stagnant 🤣