Yesterday, Elon Musk’s Twitter labeled NPR “state-affiliated media,” even though the company’s own policy stated the organization shouldn’t be labeled as such because it has editorial independence (left). Hours later, Twitter removed the reference to NPR in the policy (right).

Is it just me or does Rory Stewart look like a future Doctor Who here?

If you follow us, you're probably interested in audience measurement and therefore panels. Christina Baker from our Stats team has written a great blog on the importance of panel balance and how we go about it, it's well worth a read. rsmb.co.uk/post/panel-bal… #AudienceResearch

RSMB are delighted to announce that we're partnering with Streamhub to deliver cross-platform measurement solutions that integrate RSMB's expertise in cross media measurement into Streamhub's video analytics and audience targeting platform rsmb.co.uk/news-items/rsm…

The data being collected by Meta's new #ThreadsApp seems pretty intrusive..

The average whistle-to-whistle TV set audience for the FIFA Women's World Cup 2023 Final (11:03 - 13:05) was 13.3m across BBC One, BBC iPlayer, ITV and ITVX (excluding viewing on non-TV devices). TV set viewing peaked at 14.8m at 12:54. TV set reach was 16.9m, a share of 84.7%.

Well that was unexpected. Upgraded to #iOS17 and it surfaced a load of unlistened to 2019 voicemails, with one from my late dad at the top. #bittersweet.

Cooper visiting the RSMB office today 🐶

The marketing industry: "sustainability is our number 1 objective". Also the marketing industry: "have a freebie cotton tote bag and mobile power bank!"

This is a good read. The degradation of the internet by platforms. on.ft.com/3UzNbiH

CFlight audiences, with methodology developed by RSMB, is live: now media agencies can get a single view of video ad campaigns across platforms for 14 trading audiences. Congratulations to everyone involved at broadcasters, RSMB, Techedge, Barb & Thinkbox rsmb.co.uk/news-items/cfl…

I'm delighted that Alison Finch will be joining us at RSMB to be Client Account Lead for RAJAR. Alison takes over from Anne Robshaw who is moving on after 17 years. research-live.com/article/news/r…

RSMB is Hiring! This is a great role working to ensure that Barb data has the precision and representativeness that the industry expects. If you know someone that may be interested please share.

It's been a really thought provoking exercise this year thinking about the point of difference that RSMB provides our clients and how that informs our priorities and marketing activity. A colourful new logo that represents a much bigger project that we're really proud of.

Exciting day for the team at RSMB! Proud to launch RSMB Fusion, a game-changing platform that empowers our clients to unlock the full potential of their data in a privacy safe way. #RSMBFusion #Innovation #DataFusion

Data can and should be used responsibly and with positive intent. I don't think that this is currently the case for X/Twitter so I'm leaving the platform for now. If you're so minded you can find me on LinkedIn linkedin.com/in/mundychris/