Counselors Academy
@caprsa
Information and insights from @PRSA Counselors Academy. We are a group of PR agency owners and senior leaders. #CAPRSA
ID: 17216544
http://apps.prsa.org/conferences/counselorsacademy/ 06-11-2008 18:50:31
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#Socialproof in behavioral #communication: 1) What beliefs, behaviors need to be emphasized? 2) What societal agreement exists around those beliefs, behaviors? 3) Who/What/Where does my audience respect on this topic? Elizabeth Edwards #CAPRSA21 #CAPRSA #cognitiveneuroscience