In today’s complex and oversaturated marketplace, it’s more important than ever to position your brand around what you think over what you sell. parceldesign.com/ideas/post1-p6…

We’ve discovered that a little bit of rigour gives creative teams the structure needed to thrive. parceldesign.com/ideas/wfh-wtf-…

Here are a few tips to help ensure your communications are not only easy to read but faster to write. parceldesign.com/ideas/wfh-wtf-…

Today’s brands need to speak to multiple audiences across multiple channels, and a flexible logo can be one way to create a more agile brand experience. parceldesign.com/ideas/logo-des…

When working with clients, we’re continually trying to optimize our processes and streamline communications. Because change is good. parceldesign.com/ideas/wfh-wtf-…

As everyone starts to return to their offices, it’s been fascinating to contemplate how the workplace will change in a post-lockdown world. Here’s how we’re reimagining it with our friends at @figforty parceldesign.com/insight/back-t…

Our transition to #WFH was seamless because of tools like Trello by Atlassian that allow us to engage in highly collaborative work with remote client-teams. parceldesign.com/insight/stayin…

Our most recent collaboration with @figforty involved creating a microsite for contract furniture manufacturers that proposed a range of ideas and possibilities to address a changing workplace in a COVID-19 world. parceldesign.com/works/fig40/

We’ve discovered that a little bit of rigour gives creative teams the structure needed to thrive. parceldesign.com/insight/wiki-m…

Writing is never about you. It’s about your reader. Your reader wants to learn, to navigate, to do something. Here are a few tips to ensure that your communications are not only easy to read but faster to write. parceldesign.com/insight/writin…

Torture Exposed, an online exhibit displaying artifacts from the Castle of Nuremberg Torture Collection, sought out Parcel for the design of their online gallery. This project presented an interesting challenge: how do you re-invent a taboo subject? parceldesign.com/works/dark-jus…

In our studio, we talk a lot about how the most effective brand platforms should be launchpads versus straight-jackets. That’s our philosophy when it comes to creating Brand Standards Guides, but it’s increasingly coming up in our logo design process, too.parceldesign.com/insight/logo-d…

Studies show that buyers read seven reviews on average before deciding to trust a business - here's how to harness these reviews into your own web presence. parceldesign.com/insight/spread…

If building better customer relationships is a priority, it’s time to stop hard selling and start leading. parceldesign.com/insight/six-wa…

As we approach month 8 of working from home, we’re sharing what’s working and what’s not as we embrace the virtues of collaborating virtually. parceldesign.com/insight/wfh-wt…

Most of us know whether we're an extrovert or an introvert. But can a brand be extroverted or introverted? Erin Brand explains. parceldesign.com/insight/an-int… #IntrovertedBrand

This most bizarre year is now squarely in the rearview mirror. And although we won't be placing any bets on what the future holds there are certainly some changes that took place this year that will likely forever change the way we approach our work: parceldesign.com/insight/hindsi…

We are growing our pool of versatile Graphic Designers to produce inspiring, brand-aligned work for our firm and our clients. Interested? Find out more, here: parceldesign.com/auxiliary/job-…

We are growing our pool of versatile Graphic Designers to produce inspiring, brand-aligned work for our firm and our clients. Sound like you? Find out more, here: linkedin.com/jobs/view/2495…

Loving this thought as we look ahead to #2022. From Sightglass Partners: "The best way to drive innovation is to stop looking in your rear-view mirror."