Change your sales analogy from the funnel to helping customers climbing a mountain. Read the full article: We stopped trying to convince customers and got triple the results ▸ lttr.ai/pZAP #AccountBasedMarketing #InsideSales

Marketers are always asking us at ITSMA, “What are the five most important metrics that should be on our marketing dashboard?” But there is no one-size-fits-all easy answer. Read more 👉 lttr.ai/p4Ko #AccountBasedMarketing #CustomerCentric #DemandGeneration

What would happen if we put ourselves in our future customers' shoes and looked at our messages from their perspective and trying to feel what they are feeling when they hear from us? Read more 👉 lttr.ai/tNu1 #LeadGeneration #CustomerCentric

All marketing, selling, and lead generation is about one word: relationships. Read more 👉 lttr.ai/tOfM #B2B #CustomerCentric

It’s time to take control of your #leadgeneration to boost #sales! Get practical advice and tips from @BrianJCarroll, #CEO of markempa, in this Sales Talk for CEOs with Alice Heiman podcast! scoremore.co/3ux3mAd

The future of B2B marketing isn't about more data or better technology – it's about deeper understanding. Read more 👉 lttr.ai/AYkON #B2BMarketersFail #EmpatheticMarketers #ResearchShows #PredictCustomer #CustomerEmpathy #B2B #CustomerCentric #EmpatheticMarketing

The Empathy Paradox: Why Even Customer-Centric Marketers Fail at Understanding Customers ▸ lttr.ai/AYkOL #B2BMarketersFail #EmpatheticMarketers #ResearchShows #PredictCustomer #CustomerEmpathy #B2B #CustomerCentric #EmpatheticMarketing

The more sophisticated our marketing tools become, the more we risk substituting data for genuine understanding. Read more 👉 lttr.ai/AYk91 #B2BMarketersFail #EmpatheticMarketers #ResearchShows #PredictCustomer #CustomerEmpathy #B2B #CustomerCentric

We use data to understand customers, but data alone misses the emotional core of decision-making. Read more 👉 lttr.ai/AYr5J #B2BMarketersFail #EmpatheticMarketers #ResearchShows #PredictCustomer #CustomerEmpathy #B2B #CustomerCentric #EmpatheticMarketing

The more empathetic these marketers believed themselves to be, the worse they actually predicted customer preferences and motivations Read more 👉 lttr.ai/AYsFZ #B2BMarketersFail #EmpatheticMarketers #ResearchShows #PredictCustomer #CustomerEmpathy #B2B

Building an effective ABM lead list is all about quality over quantity. 🎯 Focus on precision targeting to reach the right accounts. ⭐️ Check out our latest blog post for tips! #ABM #LeadGeneration #B2BMarketing 💼 bit.ly/3ODmN3A

It's like we're trying to walk in our customers' shoes, but our feet just don't fit! 🤔 Customer empathy can be tricky, but we gotta keep trying to crack that code! #CustomerCentric #EmpathyParadox #MarketingStrategy bit.ly/3OyVXtn

CEOs in 2024 value metrics like customer lifetime value, return on investment, and customer acquisition cost. 📊 These metrics help them track the effectiveness and impact of their B2B marketing efforts. #marketing #b2bmarketing #metrics #ceo bit.ly/3VjB3ly

By adopting a customer-centric approach to lead management, businesses can increase conversion rates and drive more sales 📈. #LeadManagement #CustomerCentric #ConversionRates bit.ly/3BaJWqL

Email Marketing: 3 lead nurture paths you should automate bit.ly/3VgAUPZ

The Essential Traits of Successful Sales Development Representatives (SDRs) bit.ly/4fT29rT

Boost B2B Revenue: Prioritize Current Customers Now! bit.ly/4fRkNRh

Can We Bring Science to Sales Development? Testing Complex B2B Lead Generation bit.ly/3ViSlPM

Is Sales Development Too Complex for Testing? What I’ve Learned from 20,000+ B2B Leaders bit.ly/3ZwLjcP

The Psychology of Lead Nurturing: Understanding the People Behind the Titles bit.ly/3OCk4XT