How can older brands ensure the magic that existed at inception continues, to help author more exciting new categories and solve unexplored consumer needs? We provide the answer. linkedin.com/pulse/older-br… via LinkedIn

How can older brands ensure the magic that existed at inception continues, to help author more exciting new categories and solve unexplored consumer needs? We provide the answer. medium.com/p/older-brands…

People often ascribe positive outcomes and advancement as a random benefit. As luck. We’re going to challenge that assumption by presenting an argument that luck is not a strange, uncontrollable event. Read on and put luck to work for you. linkedin.com/pulse/feeling-… via LinkedIn

April 2nd looms on the horizon like an immortal judgement day that threatens the U.S. food system. Lean in while others nervously pull back. Time to make further investments in consumer marketing. Here’s our guidance. linkedin.com/pulse/tariff-y… via LinkedIn #tariffs #strategy

Tariff-ying Changes Can Open Door to Growth open.substack.com/pub/robertwhea…

Dereck Daye and Branding Strategy Insider published our guidance on the pitfalls of chasing competitor moves and the marketplace leverage achieved by building differentiation. You can read it here: brandingstrategyinsider.com/weaker-brands-… #brandingstrategyinsider #dereckdaye #emergent

Check out my latest article: Consumers in Crisis – the Evaporation of Certainty linkedin.com/pulse/consumer… via LinkedIn

I just published Consumers in Crisis — the Evaporation of Certainty medium.com/p/consumers-in…

AI-Driven Marketing Disruption Will Impact Your Brand’s Future linkedin.com/pulse/ai-drive… via LinkedIn

AI-Driven Marketing Disruption Will Impact Your Brand’s Future medium.com/p/ai-driven-ma…

Here we provide direction on the two pillars of sound strategy, arriving now at the pinnacle of the consumer’s hunt for solid validation and verified belief in your brand promises. #brandproof #brandtrust linkedin.com/pulse/build-bu… via LinkedIn

Here we provide direction on the two pillars of sound strategy, arriving now at the pinnacle of the consumer’s hunt for solid validation and verified belief in your brand promises. medium.com/p/build-busine…

Check out my latest article: The Awesome Power of integrating AI Influence and PR linkedin.com/pulse/awesome-… via LinkedIn

Editorial media coverage isn't just about influencing brand perceptions. It plays a foundational role in training, informing the AI models that millions are relying on for trusted guidance. Here's how to manage this transformational shift. linkedin.com/pulse/your-new… via LinkedIn

Editorial media coverage is no longer just about influencing brand perceptions. It plays a foundational role in training and informing the AI models that millions are relying on for trusted guidance. Here's how to manage this transformational shift. medium.com/p/your-news-ca…

Marketers get so enamored with talking up the brand narrative and pitching business bona fides, that they become inoculated to the messy, compromised reality most companies will face --- and never manage to truly overcome it. Here's how. linkedin.com/pulse/what-hap… via LinkedIn

Decision makers get so enamored with talking up the brand narrative and pitching their business bona fides, that they become inoculated to the messy, compromised reality most companies will face --- and thus never manage to truly overcome it. Here's how. medium.com/p/what-happens…

Branding Strategy Insider published my article on the invisible creep of sameness that infects a disproportionate number of CPG product categories, and how to drive for sustainable differentiation. Link to read: bit.ly/BrandUniqueness #brandingstrategyinsider #emergent

For the first time, a machine holding vast global insight and knowledge on every product, category and company, steps in between the consumer and the brand to provide authoritative advice on what products to buy. Here's your next move. linkedin.com/pulse/guiding-… via LinkedIn

I just published Guiding Agentic AI is the NEW Battle for Consumer Trust and Influence medium.com/p/guiding-agen…