Today we’re excited to introduce incredible new Macs to the most powerful Mac lineup in history: 15-inch MacBook Air, Mac Studio, and Mac Pro.

Apple Vision Pro resolution was the best I've ever experienced. It definitely nailed the promise of immersion we have all believed would come someday. But the quality of the pass-through was next level. No latency, extremely high quality, and it will only get better.

I absolutely love the new 15-inch MacBook Air — thin, light, and powerful with a beautiful big display. And it comes at such a great time for students and anyone looking for the best 15-inch laptop available! apple.com/macbook-air-13…

🎂 Oh hey, the Apple visionOS SDK …………….is here!!! Download it and make cool stuff 🥰 developer.apple.com/visionos/ 

iPhone has become such an essential part of our lives, and with the new iPhone 15 lineup, we’ve taken them to a whole new level. From aerospace-grade titanium to profound new camera capabilities and unprecedented power, there’s never been an iPhone lineup like this.

We’ve got something special for you tonight. No tricks, just treats. Tune in at 5pm PT. #AppleEvent

May we all be so fortunate. Rest in peace.

For those at risk of speech loss, we’ve made it possible to preserve your voice on your devices so even if you can no longer speak, you can still sound like you. It’s remarkable to see the experiences this technology helps preserve, while also protecting your privacy.

The era of spatial computing has arrived! Apple Vision Pro is available in the US on February 2.

Apple Vision Pro pre-orders begin today! We’re so excited for you to experience spatial computing for the first time!  apple.co/applevisionpro

When Apple Vision Pro launches tomorrow, users will be able to explore more than 1 million apps, including 600 apps made specifically for Vision Pro! The creativity of developers is amazing, and this is just the beginning. Endless possibilities await! apple.com/newsroom/2024/…

Day 3 with the Apple #VisionPro … I got stuck at the house because of the LA floods so I couldn’t go into the edit room. So I edited #WickedMovie remotely with my editor #MyronKerstein on Evercast and it worked flawlessly. I need to repeat this out loud. I was in it for

📅 Come join us for an International Women’s Day Event in-person at the Cupertino Apple Developer Center –March 5th! It’s open to all women and allies interested in meeting others in app development 🫅🏻👸🏾🫅🏼 Register here: developer.apple.com/events/view/M3…

MacBook Air, the world’s most popular laptop, is better than ever now with the M3 chip. It combines best-in-class performance, portability, and all-day battery life in a stunning, thin, and light design. Plus it’s available to order today!

We are so grateful for the creativity, enthusiasm, and expertise of teachers and educators around the world! In Japan, these wonderful teachers are using iPad to help their students connect to their work and learn in new ways. #TeacherAppreciationWeek

We’re so excited for people to see how powerful, intuitive, and integrated Apple Intelligence will be on your iPhone, iPad, and Mac. It’s AI the way only Apple can do.

Mac (😉) your calendars! We have an exciting week of announcements ahead, starting on Monday morning. Stay tuned…

Get ready for an awe dropping #AppleEvent on Tuesday, September 9!

Hard to believe it’s been five years since Apple silicon transformed the Mac. The performance, battery life, new designs, amazing features, and user creativity it unlocked have been remarkable. The impact has been profound, and the Mac has never been better!

Meet Apple Creator Studio: giving creators of every kind easy access to powerful, intuitive tools for video, music, imaging, and productivity, all supercharged by intelligent features that speed up and elevate their work.