FMCG brands are doubling down on food campaigns. Category to watch? Seasoning, with ad spend up a massive 142% YoY. Meat, Pasta, and Ready Meals are also surging. What's driving the growth? Discover the 5 themes behind the success in our latest FMCG blog bigdatr.com/blog/marketers…

Our latest competitive analysis is here. We put Origin's community-based campaign head-to-head with AGL's financial incentive model. Key takeaway: Your target audience's core motivation dictates the entire strategy. Get all the data points for free bigdatr.com/contact-us/

We analysed this month’s top travel campaign strategies: • Virgin Australia → Digital Urgency • Flight Centre → Hard Discounts • Wotif → Clever OOH • Qantas → Brand Loyalty Explore thousands more creative strategies from your competitors at bigdatr.com.

A 57.5% increase in ad spend. That's not a typo. That's ANZ's Q1 power move. See more market-moving insights at bigdatr.com

We just added AI-powered Creative Insights to your competitor creative library! With our latest features, you can see who your competitors target, when they increase activity, and how they position their messaging - all at scale. Try it for free today bigdatr.com/register

Bigdatr scales its daily ad monitoring to deliver gender, age and AI-powered creative insights from over one million examples collected monthly. bandt.com.au/daily-gender-a…

In August, The Collagen Co. boosted its social spend by 74%, while Caruso's leaned into traditional TV. The winning play is clear: a balanced, multi-channel strategy that combines digital precision with broadcast reach.

Bigdatr is partnering with LUMO! We're integrating their expansive digital billboard network into our platform to bring automated, daily OOH insights in New Zealand. Find out how we’re redefining competitive analysis bigdatr.com/news/out-of-ho…

Vehicle Insurance and Auto Market Update: Insurance giants RAA (+100%) and NRMA (+50%) surged media spend to capture share, while Budget Direct pivoted to efficiency with a 30% cut. On the creative front, it’s Brand vs. Retail: Toyota pushed legacy, while Mazda pushed price.

Specsavers Audiology beat the Black Friday rush by launching this campaign as early as Oct 26. Peak activity was seen on Nov 2.

Live in platform: Campaign Grouping 🎯 Our Creative Library now automatically groups similar ads, so you can view all campaign variants, launch dates, and channels in one place.

Did you know ANZ cut ad spend by 67%, while Aussie increased theirs by 39%? The financial services market is moving fast. Banks are splitting their strategies, and Superannuation brands are getting more creative.

Your 2025 Bigdatr Wrapped is here! A full year of competitive intelligence—wrapped and ready to power what’s next.

Bigdatr has officially expanded its advertising intelligence to include LinkedIn and Pinterest! You can now search and compare competitor creatives across all major social platforms in one single library. Learn more here bigdatr.com/news/social-me…

New on the blog: 📊 NZ advertisers — it’s time to rethink your media mix. Read more 👉hubs.ly/Q03-6kyX0

2025 Competitor Tool Recap. A year of product updates that helped marketers: • Track competitor creatives faster • Understand campaign cycles • Gain clearer cross-channel insights Here’s a look back at how competitor intelligence evolved in 2025.

New year. New creative energy. Here’s how brands used culture, emotion, and consistency to start 2026 strong.

Summer marketing wasn’t about being everywhere. It was about being in the right moment. Travel and Retail brands proved that channel choice + creative clarity = peak season wins.

Bigdatr now tracks Media Value in New Zealand! Get visibility into competitor ad spend across industries and media channels—without any manual research. Read more here: hubs.ly/Q042BzDQ0

Super Bowl LX 2026 ads in one line: Celebrity storytelling. Bold humour. Immersive experiences. Tech-led narratives. #SuperBowlAds #AdvertisingInsights