HBR published our analysis, co-authored with Anna Tuchman and Xinrong Zhu, examining the aftermath of the Bud Light boycott and discussing lessons for brands navigating the increasingly politically polarized waters. HBR link: tinyurl.com/3943d9s9

Very interesting research in the latest issue of AER: Is Journalistic Truth Dead? Measuring How Informed Voters Are about Political News aeaweb.org/articles?id=10…

New Journal of Interactive Marketing article available: "Email Campaigns That Suit the Candidate: Leveraging Automated Text Analysis to Increase Political Donations" Read it here: buff.ly/4cIV9gl

Congratulations to Simone Wies, Alex Bleier, and Alexander Edeling, winners of the 2023 AMA/@MktgScience/H. Paul Root Award! This award honors a JM article for significant contributions to the advancement of the practice of marketing 👏👏👏 Learn more here: bit.ly/3UcGTFd

Haring Symposium fun! #proudKelley

A Journal of Marketing Research study featured in The Conversation U.S. finds that when parents choose a healthy #food option for their child, it may backfire for their own health 🍟 Here's why (and what to do about it): bit.ly/3VAndMP Kelley Gullo Wight Peggy Liu Ling-Ling Zhou

The Boeing lesson: A new Journal of Marketing study shows how laws aimed at preventing frivolous litigation have the unintended consequence of reducing product recalls: bit.ly/4dGa5we By Arvid Hoffmann, Chee Cheong, Hoàng-Long Phan and Ralf Zurbruegg Uni of Adelaide

Chatted with The Associated Press's Deepti Hajela yesterday about the implications of the celebrity 'blockout' on social media over the war in Gaza apnews.com/article/celebr…

The American Marketing Association is deeply grateful to Journal of Interactive Marketing editors Arvind Rangaswamy and Sonja Gensler for their incredible stewardship of the journal! 👏 Read their retrospective editorial here: bit.ly/4emBvY2 #academia #researchimpact

It’s official! I’m so indescribably happy, thankful, and blessed ❤️

Thanks Knowledge at Wharton for the wonderful writeup!

Excited to share Alex Bleier, Michal Shapira, & I had our work on the pivotal role of social media platforms in the $200B creator economy published in International Journal of Research in Marketing! Dive into our insights in the latest IJRM newsletter: ijrm-newsletter.com/post/creator-e… #CreatorEconomy #MarketingResearch

A Journal of Interactive Marketing study finds that certain types of content are more likely to attract toxic comments—but such comments can actually increase product usage and exposure 💬 Learn more about this surprising study: bit.ly/3LwXYEG Laurent Charlin HEC Montréal

It's happening again!! Call for Papers: 2025 Workshop on Platform Analytics platformanalytics.org Davide Proserpio Minkyung Kim

This year's Journal Citation Reports reveal the top cited Journal of Interactive Marketing articles from 2021–2022. Congratulations to the following author teams!👏 #academicjournals #marketingresearch #researchimpact Jameson Hayes

Do extreme political ads work? Our Professor Beth Fossen works on research at the intersection of politics & marketing. Check out an overview of her timely research on Exploring the Impact of Political Ad Strategies: A Deep Dive into Slant and Consistency tinyurl.com/4mmnw8h5

🚨Deadline extension! Submissions for the Journal of Interactive Marketing Special Issue, "Advancing Interactive Marketing Through Cross-Disciplinary Approaches," will now be accepted until January 31, 2025. Learn more: bit.ly/3P39j1r #callforpapers #MarketingAcad #CfP

WoPA 2025 deadline is approaching (Dec 4, 2205). Submit your #platforms papers! easychair.org/my/conference?…

New paper alert 🚨 Excited to share that our new paper, "When and Why Consumers (Erroneously) Believe Income Impacts the Enjoyment of Consumption Experiences," has been published in Journal of Consumer Research! Check it out here: tinyurl.com/happyjcr A quick🧵

Popping back here to share that my app failure paper with VENKY SHANKAR and Sridhar Narayanan is accepted at JMR. Very grateful to my co-authors, the exceptionally constructive review team, and everyone who gave us feedback. Only took 8 years since inception! tinyurl.com/evmh94bf