Part of being #FearLess is being unfazed by the idea of failure. Failure is often an idea (not an outcome) that stands in the way of success

One of the keys to tapping untapped resources is to realize that the community around your products is bigger than your company. #tap

"immature Innovators imitate, mature Innovators steal" create a new product Bake D. In

Customers are coming into your business if you want them to or not. Use this new transparency; embrace them + make them part of your success

Dig into your organization's culture. Find out what your customers think. Diagnose everyone's various sacred cows. #truth

Do you use traditional advertising + PR w/ centralized controls? Or is there a vibrant community of communicators inside your company? #talk

A #fearless approach can furnish you + those around you with the confidence to innovate, especially in this era of uncertainty. #FearLess

Leaders of great companies seldom focus on their brand when they start out. They focus on stories + powerful enough stories change the world

#Stories work well at connecting people because they are baked into our DNA. Our stories & the ability to share them are what makes us human

If it works, flip the paradigm, lead the disruption, and be a #heretic.

The idea of a brand being used to help create a personal identity can't survive in a world where identity is a given.

As consciousness increases, we don't need brands. We need something more real.

To design something #wrong is easy. A little #wrong is no good, and a lot #wrong is even worse-whereas perfectly #wrong can be perfect.

Companies are full of #conflict. Unleashing that power can not only differentiate your products, but also help them find the space to grow.

Innovation always happens at the edges, where someone uses intuition to break with the standard paradigm & do something different. #heretic

If the world is way more unpredictable than we all think it is, what do we do? The key lies in intuition. #bones

Google goes DARPA via FORTUNE for.tn/1oHt4VD

@f_reddi thanks for the kind words, dude! much appreciated =)

RT stewart "Creativity is like anthrax. It's extremely potent, but it's hard to distribute." Bake D. In #lateasalways Alex Bogusky