If your team’s performance depends on a lucky streak, congrats—you’ve got a casino, not a sales org.

Love that ZIRP made closing deals easy. Hate that it made bad management look normal.

If you still think light-touch management works, you’re managing in fantasy, not reality.

ZIRP trained an entire generation of managers to coast. The market’s now retraining them—brutally.

Social media told managers that: Accountability is toxic. Standards are outdated. Metrics are traumatic. Management is controlling. Revenue doesn’t care. Time to manage in reality.

Red flag: Every QBR turns into a ‘root cause analysis’ because nobody tracked KPI pacing.

If your RevOps team can’t deliver insights fast enough, you’re not running a sales org—you’re running a history lesson.

Everyone hates the person who enforces accountability—until they realize it’s what’s best.

CROs aren’t hired to make friends—they’re hired to hit targets.

Your team doesn’t need more BI dashboards—they need accountability.

No accountability? No problem—if you’re cool with underperformance, missed targets, and a revolving door of reps.

You’re not managing if you don’t have proof. Atrium gives you receipts, not stories.

Accountability sounds harsh—until you realize the alternative is endless excuses.

Love that everyone’s ‘working hard.’ Hate that nobody’s hitting quota.

Green flag: When reps want to know how they’re pacing on activity metrics.

Want to fix your revenue miss? Start by fixing your management miss.

You can ignore underperformance… until it shows up in your bookings.

Accountability: Some fear it. Some run from it. The smart ones use it to hit quota.

Managing people is important, but nobody wants to do it. That’s why Atrium exists—to handle what nobody wants but everyone needs.

The longer you avoid addressing bad performance, the harder it is to fix.