#CRO: Understanding buyer context is crucial for SEO lead gen. Pressuring new visitors to "Request a Consult" is like inviting yourself to sleepover on a first date. #SEMrushchat A1

#CRO: GREAT lead gen offers provide "INSTANT GRATIFICATION" to build trust and encourage return visits. 👉🎁Make it your goal to GIVE new visitors something of actionable value on their first visit. #SEMrushchat A1

A2 #SEO #LEADGEN: Prioritize top traffic pages for each stage of your buying funnel and create at least 1 quality piece of lead gen content for each. EX: Awareness = Quiz ("Is _____ right for me?") Consideration = Webinar, Checklist Comparison = Trial, Demo #SEMrushchat

A4 #CRO: Convert downloadable eBooks into *actionable* tools. ASK: What will users likely do next? How can YOU help? Then create a 1-pg checklist, template or scorecard to assist the user, and inject that page into existing PDF. 💥<< Can boost conversion +200%-300%! #SEMrushchat

#CONTENT: When offering coupons or downloadable resources, include a checkbox: "Email it to me, so I can access it later!" << It reduces anxiety about why you ask for email, and it's a major conversion booster for mobile! #SEMrushchat A4

#CRO: CURIOSITY (2nd only to fear) is a powerful emotional trigger, especially for awareness-level lead gen campaigns. Use phrases/offers like "Should I _____?" or "Do I need ______?" #SEMrushchat A4 #SEO #leadgen

#ANALYTICS: I'm trying to like GA4, but the struggle is real... 🤓🤯🤦‍♀️😩 #googleanalytics #ga4 #seo #ppc #ecommerce

july 1 everyone looking for their website data in GA4 reports

Some marketers just throw complex and made up words in the mix to confuse people and sound smart. Avoid them. The best marketers can explain complex things with simple language.

#GA4: I support this roast. 💯🔥🔥🔥

SEO Area Importance vs Website Size 👀 I've created this chart based on the one the awesome Mark Williams-Cook (shockingly still suspended over here) shared as one of his unsolicited SEO tips (which you can see here: linkedin.com/pulse/200-unso…) adding backlinks and nuance for content ...

.Amazon Help Why is changing country buried and inconsistent for different countries? It makes sharing and accessing content internationally REALLY HARD. Please improve. 😊🙏 🇺🇸 🇨🇦 🇬🇧 🇮🇳 Twice this week I wanted to buy something but didn't because of hassle. #UX #CRO #fail

SEO women leaders are breaking barriers, rewriting the digital narrative & leaving an indelible mark on our industry. Keep shining🌟#WomenInSEO Melissa Fach 🇺🇦 J Turnbull 🇺🇦 @Burnsie_SEO Debra Mastaler Aleyda Solis 🕊️ Giulia Panozzo 🧠 Judith Lewis NicholaStott Angie Schottmuller @Juxtacognition 🥰

#SAVEMUDDYPAWS: Every memory I have of Muddy Paws Cheesecake involves owner Tami going above and beyond to make local events special - uniting strangers with the best cheesecake EVER! 🍰❤️🙏#SmallBusiness #WorthSaving ➡️Please share!

If you know someone who buys McDonalds, Gatorade, Skittles, M&Ms, Oreos, Fanta, or Froot Loops - show them this video. It’s time everyone knows the truth about our food system. Calley Means Jason H. Karp Courtney Swan Alex Clark Dr. Gator Rob Herring Robert F. Kennedy Jr

BREAKING REPORT: Col. Douglas Macgregor SLAMS the Biden Harris administration’s response to hurricane Helene. “I’m MAD AS HELL, how is it that we have billions of dollars to send overseas, but we only have $750 for hard working Americans here at home.”

PLEASE SHARE Here is how the Starlink can be easily operated if you have received a civilian deployed system. Make sure it is plugged into power or generator while using and unit must be OUTSIDE Elon Musk

🥹Shannon Sharpe surprises big brother Sterling by welcoming him to the Pro Football HOF

#BLOGGING: NEVER publish content w/o a promotion plan. 1% share sharks don't like day-old blog bread. #semrushchat A4 ⚡🔉🍞

#CONTENT: "Scent trail" is the first step for #SEO #CRO audits. What did they search? What did they find?💡🔎📄🖼✅ #semrushchat