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What are sports VCs looking for in startups? We’ve had dozens on the Profluence podcast…but when you ask them directly, the answers are often cryptic. So I asked them anonymously. If you're building in sports, this is a gold mine👇

Son plays in MLS Next. $$$$ no joke.

I didn’t know Snoop Dogg’s Youth Football League has produced 49 NFL players! That’s how you impact the youth. 🔥

These will DRASTICALLY improve college basketball: • continuation on fouls (more and-ones) • removal of end-of-game automatic reviews (as the last 2 minutes take longer than the rest of the half) Some good rule changes for once... now they just need to move to 4 quarters.

Finally!

H1 ’25 #SportsBiz trends: 💰 Chasing IP. 🎥 As entertainment. 📱 On O&O platforms. 🚀 Emerging sports are booming. 🎓➡️💼 College athletes = paid pros. 🤝 Participation + 📈 engagement = must-haves. Bang-on insight ⁦Andrew Petcash⁩. petcashpost.com/p/2025-first-h…

Here’s why I’m betting big on sports:

How Blake Griffin's mom taught him money...💰 She made him work at a trophy shop. His paycheck got split into four envelopes: 1. Checking 2. Saving 3. Entertainment 4. Food Simple lesson. Lifelong impact. With NIL, this kind of parenting matters more than ever.

TRACK & FIELD is having its "𝘱𝘪𝘤𝘬𝘭𝘦𝘣𝘢𝘭𝘭 𝘮𝘰𝘮𝘦𝘯𝘵" in 2025... 7 new leagues have recently been created:

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