🚨 MTA fails marketers. Jason McNellis explains why MTA is misleading, misaligned & marginal. Leading brands are shifting to Marketing Mix Modeling (MMM). Time to rethink your approach. 🔗 Read more: hubs.la/Q039Gvfl0

This #WomensHistoryMonth, we reaffirm our commitment to inclusion. Our EMEA Lead, Preeti Croke, talking to Advertising Week, said that action beyond awareness — like pay equity audits & caregiver flexibility — is key to lasting change. 🔗 hubs.la/Q03bkmBt0

Marketers often face a tough decision: invest in brand building or focus on performance marketing. But what if you don’t have to choose? Join Analytic Partners on #TheMultiplierEffect webinar hosted by #WARC! 📅 April 9th, 10am EST 🔗 hubs.la/Q03bkx_t0

Did you know that investing in both brand and performance marketing can drive up to 3x higher ROI than focusing on one alone? 🚀 Join #WARC and Analytic Partners in #TheMultiplierEffect webinar. 📅 Date: April 9th, 10am EST 👉 hubs.la/Q03bjmdY0

What’s the secret to sustainable marketing growth? The answer is #TheMultiplierEffect. This exclusive webinar will explore how balancing brand and performance marketing drives long-term success. 📅 Date: April 9th, 10am EST 🔗 Register here: hubs.la/Q03bjCsZ0

CMOs & CFOs: Ready to unlock serious business growth? Strong collaboration & alignment between marketing & finance are key! Learn how to integrate growth strategies and prove the value of your marketing investments. Read more: hubs.la/Q03dLJs_0 #CMO #CFO #Marketing #Finance

Stop wondering if you should collaborate–start figuring out how. Our latest insights outline a 4-stage approach to strengthen CMO-CFO partnerships and drive sustainable growth. Check it out: hubs.la/Q03dV3zx0 #MarketingFinance #Partnership #GrowthStrategy #AnalyticPartners

Driving sustainable growth & maximizing shareholder value isn't just about individual wins. It's a united effort between the CFO & CMO! Companies see 90% higher ROIs when brand & performance are balanced. Learn more: hubs.la/Q03dV_q50 #CFO #CMO #Marketing #Finance #ROI

Why is The Multiplier Effect a game-changer? 🤔 ✅ Brand & performance marketing work better together ✅ Companies balancing both see up to 3x higher ROI ✅ Data-driven measurement reveals true impact 🎧 Learn more on the WARC Podcast, April 9, 10 am EST: hubs.la/Q03bjNRq0

⏳ Last chance: The WARC Podcast The Multiplier Effect is almost here! Join us tomorrow on WARC podcast featuring industry experts to explore how brands can achieve higher ROI by balancing brand and performance marketing! 🔗 hubs.la/Q03bkdmm0

The pressure to prove marketing ROI is higher than ever! In the last 5 years, it's become a critical need. A strong CMO-CFO partnership is key to navigating this and driving sustainable growth. Learn how: hubs.la/Q03f4fWl0 #MarketingROI #CMO #CFO #BusinessGrowth #Finance

It's time to move beyond DIY limitations and invest in analytics solutions that truly fuel growth. Ready to transform your insights? Read more: hubs.la/Q03hd85-0 #MarketingMixModeling #MarketingAnalytics #DataDrivenMarketing #CommercialAnalytics #GrowthStrategy"

The appeal of DIY Marketing Mix Modeling (MMM) obscures the financial commitment required. Labor costs alone can exceed $600K in year 1. Move beyond basic models to drive informed strategic decisions. Read more: hubs.la/Q03hP5h_0 #DataDrivenDecisions #CommercialAnalytics

📉 Tariffs. Inflation. Supply chain chaos. Are MMMs built for this? Don't miss Jason McNellis on the MSI's panel on Wednesday, April 24 at 12pm ET as they explore how Marketing Mix Models must evolve in volatile times. hubs.la/Q03jw5NC0

Spring is here, and so is #Upfronts & #NewFronts season 🎬 Stop gambling ad dollars! @AnalyticPartners reveals how Marketing Mix Modeling is the secret weapon for smart, data-driven buys. Read More: hubs.la/Q03ltGF_0 #MarketingMixModeling #Advertising #Upfronts #Newfronts

Economic shifts got you questioning your ad spend this #Upfronts season? 🤔 Don't guess! @AnalyticPartners explains how #MarketingMixModeling (MMM) provides the precision & confidence you need for strategic, data-driven decisions. Read more: hubs.la/Q03lvNz90

Don't just react to tariffs – strategize! 🚀 "Tariff Defense" offers a roadmap for #brands to leverage analytics, avoid pitfalls, and preemptively plan. Read how: hubs.la/Q03nNN8X0 #tariffs #strategicmarketing #marketing #finance #commercialanalytics