🧵 I attended the Biden event in Los Angeles last night. Fantastic, but it made me think about a few things. I’ve been around a minute. Lived through several Presidential races. I remember not being excited about the candidates, but I have never in my life fixed my lips to say,

Will AI replace search? Replace valuable content? Replace SEOs? 💀 Unlikely. Google reduces visibility of low-quality content—written by AI or humans. One secret to high SERP ranking is to provide what customers have always wanted: Quality. mprofs.com/how-ai-search-…

Will AI search replace SEO content? Yes… and no. AI has to get its trusted content from somewhere, giving you an opportunity to be that trusted source. Here are 5 ways to remain competitive with your SEO in the age of AI: mprofs.com/how-is-ai-chan…

It’s no secret: yesterday’s SEO methods no longer work. Google’s algos are too complex. Keywords evolve. Competitors innovate. But with an agile approach to SEO, you can measure what works—and do more of it. Here’s how to get started: mprofs.com/keeping-pace

Come to our B2B forum, which is fun and packed with practical information you can use. You will not regret it.

Just published...here are the reasons why your company should focus on brand benefits from our book. sloanreview.mit.edu/article/seven-…

I totally agree

Employee turnover is bad for business. Successful brands take steps to retain talent: 👁️ Apple creates a strong vision 📈 Walmart praises top workers ⛱️ Netflix gives unlimited vacation Which of these 14 lessons would help you retain talent? mprofs.com/14-talent-rete…

54% of salespeople who frequently use AI see a positive impact. They use AI to: • Generate outreach content • Dig up customer pain points • Become a valuable advisor in the sales process This infographic includes example prompts to get you going! mprofs.com/10-ways-to-use…

Check out Allen Weiss reverbnation.com/allenweiss

SEO Prediction #2: “Search engines will prioritize content authored by industry experts, highlighting the importance of authoritative voices in digital marketing.” Which means you can’t outsource content to AI. See all 10 Predictions for SEO: mprofs.com/10-predictions

AI got you panicking? 😱 It can write! 😱 It can research! 😱 And it’s gonna take my job! Not so fast. Yeah, AI can do these things. But not how you think. Check out the REAL role of AI in this episode of Marketing Smarts with Chris Rodgers. mprofs.com/how-ai

It's 102 here in Santa Barbara, and we just returned from taking our dog on a walk in the park.

Some good news today: Our book, The Brand Benefits Playbook, was named as a finalist at the Global Book Awards (lnkd.in/g2x8MP32) and as a Reader's Favorite from the Book Reviewers and Award Contest (lnkd.in/gNTgQFyE).

Why do they constantly refer to Harris from 2020 when nothing about her preset campaign is like 2020? How Harris’s and Trump’s debate styles match up based on past performances wapo.st/3Xi6UU8

Cold traffic ads don’t work on LinkedIn. Instead, AJ Wilcox recommends a demand gen engine: 🧲Attract the right audience 💬Engage with them 📈Turn them into customers AJ’s been doing it for 10 years. Get his insights and free resources here: mprofs.com/linkedin-ads-m…

Today is both Constitution Day and National Voter Registration Day.

Too much marketing data, not enough insights? Before expecting AI to rescue you… Start by identifying the problems the C-Suite wants to solve. Peter Prodromou (Boathouse) explains the human steps to take for stronger marketing results. Listen: mprofs.com/the-power-of-ai