Never seen Meta delivery issues this bad for this long in 13 years.

GM

When tracking hourly spends on Meta today expect a 30% increase over time. It may look like the budgets are running slow but they may not be: i.e your hourly breakdown could look like this: 1-2pm $2,000 2-3pm $2,500 3-4pm $3,000 BUT over the next few hours Meta could increase

GM

Offer = Everything... you cannot just roll over and accept the loss if Black Friday didn't hit how you wanted. If you saw soft sales and didn't immediately have another offer to pivot to in the chamber, nothing will change. Seeing this across several stores that have not

If your brand is anywhere near health/wellness vertical, and you’re not going full steam on winter arc, glow up, new year angles rn, what are we doing here?

I think tonight's evening kick is going to be epic

Ironically, media buying has become more, not less important on Meta this year. If brands today got started on AppLovin, they could probably just have a VA uploading ads. But Meta has changed so many things this year that there's no one thing that works consistently.

Am I the only one that didn't know what Manus was until yesterday? lol

Introducing Parker: The world's first AI Creative Director. 100+ brands like Grüns, Lume and Legends use us already. RT + Comment "Parker" and I'll send you 100+ AI prompt engineers for hire.

Wtf?

Larry Ellison $ORCL highlighted something critical: models like ChatGPT, Gemini, Grok, and Llama are all trained on largely the same public internet data. When everyone trains on the same information, models inevitably converge. That’s why AI is moving toward commoditization.

Fb down?

We tried to record a normal AI launch video for this. And then we realized… The best way to showcase Moby 2 is just to let you have it. Because I genuinely think it’s the best product we’ve ever built at Triple Whale. It’s a DTC operator’s dream — a proactive agent that works

Single most important feature on this app.

Coding an app is the new starting a podcast.

This was a very severe delivery outage that's just occurred on Meta. Massive overspending. Buckle up

Gas is now above $4 in many parts of the USA. Next comes grocery prices increasing. Restaurant costs going up. That summer vacation cost UP UP. If you're not thinking about this in your DTC brands than I think you need to start. Unless you sell a product people can't live

All roads lead back to 9 PM bed time, 5 AM wake up, 4 hours of deep, focused work creative work first thing, work out mid day to break it up, admin & calls in the afternoon, hang with friends and loved ones in the evening, repeat forever.

lol for anyone upset with this response, imagine being on the other side. 1.9M views for a tweet taken out of context. Comes and apologizes for the way the tweet was misinterpreted. (he honestly didn’t need to) Still gets blasted for not apologizing up to peoples standards 😂