some of my notes about how to approach product growth🫡

匚ㄚ匚ㄥ乇 Nikita Bier long as fuck but really well put together, i agree completely

匚ㄚ匚ㄥ乇 Nikita Bier bruh this is a hidden gem

normal resumes are red flags: how to hire high-agency players most people underestimate how much hiring shapes everything. i had to learn it from scratch, by building both growth and technical teams in the last few years. still learning, still refining. but here’s what’s

it is easier for ai to replace human - machine than human - human connections.

one of the biggest learnings i had when leading growth teams: to become a senior [], learn how to be more brutally honest with yourself and others. too often, seniority depends on just being far more honest & ruthless than junior team members to relentlessly drive ev growth.

why your 100m views don’t mean shit: the growth formula and questions to ask yourself🫵 when i first started working on growth, we pulled tens of millions of impressions with almost no effort. it looked incredible on paper. charts going parabolic. posts going viral. people

your app growth fails because you likely optimize for impressions instead of impact👇 impressions are a byproduct. desire is the engine. if users don’t: → screenshot it → send it to a group chat → mention it IRL the next day → feel status for sharing it …it’s not growth.

if no one’s sharing your app, you don’t have a distribution problem, you have a desire deficit. people share what makes them look good, feel something, or say something about who they are. if your product doesn’t do that, no channel can save you. build your app around core

most viral saas products don’t have product–market fit. they have platform-algorithm fit. tiktok will show anything once. product–market fit is when users come back without being asked. and this is the ARR you should brag about🫵

the best demo doesn’t show everything, especially when you're working in an industry with hardly any product moat. it shows the one thing that makes the rest super obvious. too often, junior reps overshare. they walk through every shiny feature. but instead, they should anchor

people don’t share your (b2c) app because it’s only useful - not emotional🫵 when we started growth for a prev. project, we had a product that delivered real value, but no one talked about it. it worked. it solved pain. but it was invisible in public. no shares, no pride, no

how to actually find product-market fit (without lying to yourself): i’ve grown both consumer and b2b products. after hitting pmf a few times, and missing it way more often, here’s what i’ve learned: pmf isn’t when people use your product. it’s when they get mad if you take it

eunice the line between startup and summer camp for overachievers is getting very blurry😭

the problem with most hiring processes is that they punish outliers. exceptional people aren’t balanced. they’re obsessively good at one thing and mediocre at most others. if you’re looking for reasons to disqualify them, you’ll always find some. wrong cv. messy background. bad

most onboarding flows optimize for quick hits. fast activations, nice checkmarks, a little reaction of "you did it." but for b2b, I had to learn to shift the focus of the selling point. your "user" just wants to look good in front of their team. can they show progress in the

tech always wins when it stops feeling like tech. glasses that happen to be AR. Not AR that happens to be glasses.

hot take: if you get 0.5% as a founding engineer, they either gave you a fancy title and you're not as early as you think, or you're bad at negotiating.

if discord goes public without having their mac app fixed, my short position will be out of this world