Generative AI is built on four essential pillars: models, data, compute, and interfaces & software tools. Each pillar is critical and benefits different players: 1. Models: Algorithms driving generative AI, benefiting tech giants and disruptive startups like OpenAI, Cohere, and

In 2020, live entertainment paused, but the desire for connection didn’t. By 2023, with $50B spent on events in the U.S., the industry made a full comeback. The 2024 Paris Olympics took the excitement global. As we approach 2025, live entertainment is setting the stage for the

Super Gamers are distinct: 67% male, 49% aged 18-34, and 40% earn $100K+. Targeted engagement is key for brands looking to connect with this influential segment. Explore more in our full report: activate.com/insights #ActivateConsulting #DigitalStrategy #SuperGamers

Streaming services are pushing users toward ad-supported tiers. Prime Video is adding advertisements, Disney+ hiked ad-free prices by 27%, and Netflix removed its "Basic" plan. The future of content will blend affordability with ad-driven models. Explore more:

Each international market needs a tailored strategy. Asian markets like Japan and South Korea require localized content due to low global overlap, while Germany, Brazil, and Mexico offer big opportunities with their large market size. Balancing investment is key. Explore more:

.Michael J. Wolf recently highlighted on Bloomberg's Wall Street Week that U.S. sports betting this year will see $140 billion in legal bets, with projections reaching $200 billion in three years. The real prize lies in the $500 billion still wagered illegally. The industry is

Sports are emerging as a vital driver for streaming platforms. As Michael J. Wolf discussed on Bloomberg's Wall Street Week, top-viewed shows are dominated by sports, especially the NFL. With more games moving to streaming, platforms like Amazon and Apple are bidding fiercely for rights,

With Larry Ellison taking the helm and bringing in Jeff Shell, former head of NBC, we’re seeing a strategic move that recognizes the importance of understanding both the studio and network sides of the business, including sports and streaming, as Michael J. Wolf discussed previously.

Traditional TV revenue is declining fast, with cable subscribers expected to drop from 70 million to 50 million in three years. Media companies must balance optimizing their linear assets while investing in the future of streaming. The challenge is strategically navigating this

Streaming mirrors early cable networks—initial losses followed by profitability. Despite talks of cutting programming costs, major players like Amazon Prime Video are still spending heavily, adding sports to attract viewers. Continued investment in quality content is essential.

Sports betting is creating significant opportunities beyond sportsbooks. Michael J. Wolf shared on Bloomberg’s Wall Street Week that the NFL has made $1 billion in partnerships with sports betting companies, while these companies are investing another $1 billion on advertising

2025 Tech & Media Outlook is live! Highlights: ✅ $1.1T growth by 2028 ✅ Generative AI transforming search ✅ $3T eCommerce growth globally ✅ 3.5B gamers, $200B in gaming revenue by 2028 Full report out now! #TechOutlook2025 #AI #eCommerce #Gaming activate.com/insights