Nick (@_nickpac) 's Twitter Profile
Nick

@_nickpac

building + investing in consumer apps

ID: 1748173689047175168

calendar_today19-01-2024 02:41:17

2,2K Tweet

930 Followers

243 Following

Nick (@_nickpac) 's Twitter Profile Photo

what % of people are capping about the money they make online? so many people lie and lie to build an audience and then sell a course lol

Nick (@_nickpac) 's Twitter Profile Photo

not many people truly understand how to build products. i have worked for startups and advised for startups that both have this issue. sure, they may be shipping alot, but they aren't thinking critically about what they should be shipping. did that feature you implemented

Nick (@_nickpac) 's Twitter Profile Photo

if you are a consumer founder there are 4 types of metrics you should have on lock: growth engagement activation monetization these metrics look different depending on the nuances in your business, but if you don’t have metrics in each you don’t have the full picture.

Nick (@_nickpac) 's Twitter Profile Photo

if your consumer startup has PMF and you don’t have a data scientist on your team you are falling behind. there is so much to look at and optimize. data builds better products

Nick (@_nickpac) 's Twitter Profile Photo

you should use time-to-second session as an early indicator of churn. first make sure you see some indication that this impacts churn, then track it. your goal is to bring that number down with nudges and features that make the sure want to come back. you need to find what

Nick (@_nickpac) 's Twitter Profile Photo

next project: systems for being a data driven pm so many pms don’t look at data both pre project to form hypothesis or post project to measure impact. big market to serve here.

Nick (@_nickpac) 's Twitter Profile Photo

if you're a PM and you are planning your next project here are the steps you should take to have the most impact. 1. explore the data to identify an opportunity (e.g. optimizing a funnel, identifying a gap in the product, increasing referrals). 2. ask yourself "what does

Nick (@_nickpac) 's Twitter Profile Photo

i was talking to a founder of a $10m ARR startup about experimentation and here was the big takeaway. she said she didn’t fully understand her customer behaviors until they made experimentation mandatory for all product releases / initiatives. over time you see what features /

Nick (@_nickpac) 's Twitter Profile Photo

some of the highest ROI experiments aren’t complete rebrands or new features, they are a quick 2 hour hack that make an existing feature better, or change the timing of a nudge. people are scared of experimentation because they view it as this large undertaking when in reality

Nick (@_nickpac) 's Twitter Profile Photo

have clarity on the desired outcome of a product change people come to me with a new feature thats being released and then they list 5+ metrics they want to track to see if it’s having the desired effect then I ask “what impact do you expect this change to have?” and they will

Nick (@_nickpac) 's Twitter Profile Photo

a concept that underlies how you should sell a product is the 5 stages of awareness. I just learned about it. I subconsciously knew that the client type I would be selling to is unaware (they don’t even know they have a problem). turns out this is the toughest type of client to

Nick (@_nickpac) 's Twitter Profile Photo

there are 2 ways to think about ideas 1. look at all of the ways it can fail 2. look at all of the way it can become the winner in the market regardless, you can’t have gravity in your thinking. you plan and build like 2 until it fails. then you learn and move on. no emotion.