As consumers make paradoxical choices amid intense instability, many businesses are still seeing them as one-dimensional walking wallets. To stay relevant, companies must see people more fully. New Accenture report explains why: accntu.re/3zy1qK0 #LifeCentricity

A pleasure to present the Brand of the Year to the team Channel 4 AccentureActive

Businesses that focus on experience find that their revenue outperforms competitors’ by over six times, year on year. Pritesh Gadhia, @AccentureActive explains #BusinessofExperience and why you, and your company’s C-Suite, need to be in the know. accntu.re/3qAsna8

I could not be prouder of our teams who have been awarded gongs at LIONS | The Home of Creativity already this week. Bronze for fjord Verbal Spontaneity in Health & Wellness and the Creative Data Lions Grand Prix for Rothco Saylists. Tremendous work from the teams. accntu.re/3xJgMrm

Check out my latest article: How cloud can power the CMO of the future linkedin.com/pulse/how-clou… via LinkedIn

had a great discussion recently about what #cloud can do for #marketing with Ellen Ferrara Bencard on AccentureUK’s #WalkInTheCloud podcast. Give it a listen to hear more on how right-brain #CMOs can navigate the tech-driven world of the cloud.

accntu.re/3bvTa0E

Another great article from Michele McGrath, this time she looks at how CMOs can help to develop their people to be influencers at senior level. lnkd.in/djYZ9dQ

What 10 key traits do CMOs need to demonstrate to their CEO? Accenture UK's Accenture UK's Michele McGrath shares highlights from our last #CMO Community roundtable. lnkd.in/dT3bCKK

Check out my latest article: Why becoming a business of experience means business model change linkedin.com/pulse/why-beco… via LinkedIn

Great to speak to The Drum co-founder The DrumChief and Co-op CCO Ali Jones at #TheDrumPredictions . Takeaways on our discussion on becoming a #BusinessOfExperience and building back better in 2021. AccentureActive AccentureUK #CustomerExperience

What a great game, so nice to see Ole smiling. All he needed as a bit of time and his team to step up!

leafarbuthnot Have met people who did history at Oxford who did not touch upon British Empire during their entire education

Check out my latest article: Try before you buy – how immersive technologies are shaking up shopping linkedin.com/pulse/try-befo… via LinkedIn

Customer experience can never be taken for granted. Even the most loyal can be disappointed. #accenture #businessofexperience

Amazing!! I wish him well for 2021!

⁦Alice Thomson⁩ ⁦Rachel Sylvester⁩ a landmark interview with a legend and his protege podcasts.apple.com/gb/podcast/sto…

What amazing news to kick-off the week! Three cheers for Droga5 London for being named International Agency of the Year by Adweek. Droga5 London’s light has shined bright by staying true to its creative ethos, even during a pandemic.

adweek.com/agencies/droga…

New report: Reimagining business through the lens of experience lnkd.in/dBTN_mK