I rarely comment on politics but this is just ROFLOLMFAOBBQ.

Rolling on floor laughing my freaking ass off barbecue.

It’s that ridiculous.

And to think that tens of millions of people will see this as a good thing.

How to manipulate uneducated-stupid-desperate people 101:

I’ll be honest.

Anyone who falls for this?
Deserves to get the lesson.

The best part about communities/cohorts is not the information.

It’s the people who CAN join.

The more expensive the product?
The more high-quality the members are.

That’s why you pay big bucks.

Here’s the sad truth:

Most of you shouldn’t be building an audience.

There are easier AND faster ways to get money in your pocket.

Audience building is a long game. You reap the results months or years later.

And you need to be a professional WITH experience AND case studies…

Don’t see it as learning to write. See it as learning to think.

Skills are skills.
Opportunities are opportunities.

Getting good at your skill is priority number one. But…

That doesn’t mean you’ll get success with that skill.

Not because you’re not good.
But because the opportunity is not good.

Keep trying more things BASED ON YOUR CORE…

Do you want me to review your landing page / sales page FOR FREE?

I’ve sold more than 500,000 products online. Of all kinds.

And I found that I can predict with a very high certainty whether your campaign is gonna do well or bomb…

Before you ever send anyone to read your…

Under qualified- zero experience business owners using AI will be the greatest downfall of business.

AI should be used to amplify what you already do well.

Not do stuff you don’t know how to do instead of you.

I’m obsessed with finding a competitive edge.

Doing something my competitors:
• Can’t do
• Won’t do
• Or are ignoring.

Copywriting is about CONVEYING what I found. It has little value besides that.

CopyThinking.
Not copywriting.

What sells today:
Learn how to write using AI.

What will sell in 3 years:
Learn how to write without using AI.

Markets evolve.
ALL markets.

Your messaging and positioning and even offers need to evolve too.

The PEE test:

• Drink a ton of water
• Wait till you REALLY have to pee
• Read your copy.

Found a place where you can stop and go pee?

Rewrite that part.

• Open a loop
• Insert a question
• Add a connector.

Do whatever so your reader doesn’t find where to stop.

A lot of people ask me what I’d do differently if I started my account from zero.

Well here it is:

I’d optimize for business.
Not for growth.

Many people think one is a result of the other.

“I’ll grow my account and will get business.”

NO.

Aren’t you tired of all the “alpha males” on here?

Seriously. I’m so disappointed with the culture that YOU are supporting.

Get out of your mom’s garage and into the real world.

You’ll see all of those trash accounts are nothing but lowlifes.

My god.

Stop glorifying 22yr old…

What if I were to take 6-7 and 8-figure sales pages and break them down…

Show you that EVERY SINGLE marketing campaign is about THINKING and not about writing?

Every single marketing campaign is won or lost before you even write the first word.

Would you be interested?

Familiarity breeds contempt.

That’s why you know EVERYTHING about copywriting…

But you don’t actually understand any of it.

You read about a concept.
Your brain goes “aha got it”.
And you move on.

Instead?

Learn - implement.

Observe.

Dissect.

Go STRONG on understanding…

What’s the best way to grow an email list FAST?

Quick Q.

Do you use communities on here? Do you even know that this feature exists on X?

What if I were to take 6-7 and 8-figure sales pages and break them down…

Show you that EVERY SINGLE marketing campaign is about THINKING and not about writing?

Every single marketing campaign is won or lost before you even write the first word.

Would you be interested?

A personal brand is over-romanticized.

Yes. It will open doors.
Yes. You’ll have more authority.

But if you think that you can’t make money with 1,000 followers but will be able to with 20k?

You’re kidding yourself.

See…

The worst and best part of a personal brand is this:…