Copywriting in email marketing is overrated only if all your emails are about:

• 50% oFf
• New collection!!1
• Liquidation saLE

That’s not real email marketing.

That’s a short-term cash cow that teaches your buyers to never buy unless there’s a sale.

Delete your “power words” list.

Never again use PAS or AIDA.

Kill your rules. And formulas. And templates.

Those things are a mirage. Used to keep you from seeing the REAL copywriting:

• Big ideas
• Angles
• Offers
• Framing
• Psychology.

FOCUS ON THOSE.

Most people don’t know what they want.

That’s why asking them is not a good way to do market research.

Instead?

Look at what they buy.

The more you get people to buy YOU and YOUR philosophy - the less selling you need to do.

That’s 100% NOT true.

Pick any course of mine. Any.

It’ll take you YEARS to collect all the pieces for free.

And some pieces will not even be there.

CRAP courses are pretty useless.
That’s true.

But that’s the thing.
Don’t build crap courses.

Coming to someone’s tweet just to say this is so heart warming.

You’re a winner my man. I’m just a small part of your journey 🙏

I used to buy courses and then complain that I didn’t get a result.

“Those scammers” I’d think.

And then I understood —

I’m the scammer.

I have zero fundamentals. Zero experience. No belief in myself. Don’t take any action.

I made $0 before I understood this.
Millions in

Sell people on your philosophy first.

• What you stand for
• What you stand against
• What’s unique about your methodology.

Sell people on your product second.

Makes the selling process low effort and less pushy.

That’s exactly what I’m doing.

If I were to start my account from scratch?

Here are 3 things I’d do differently:

1. Niche down MUCH more.
2. Make sure NOT to go viral.

Why?

Because those two would get me a SMALL but SUPER relevant audience.

Why?
For the last pointer.

3. Sell high-ticket.

Read this. Now!

Steal from one competitor and you’ll get an angry email.

Steal from 3 and nobody will notice.

Steal from 10 and you can proudly call it market research.

Hey Elon Musk.

I’ve spent millions on Meta. So did my colleagues and friends in this tweet.

Why don’t you guys let us give you money?

How to steal a fish:

This is the best marketing lesson you will ever learn.

… Through planning an elaborate fish-stealing operation.

Email going out soon.
Join the list in my bio.

Is college a scam?

A good friend of mine went to study marketing AFTER he was already making six figures.

By month 4?

He was standing at the whiteboard explaining how marketing works to his fellow students.

Why?

The professor has never run ads.

Is college a scam?

Can’t add credit card to X ads.

⁦Ads Support⁩ help please.

This is the way.

Tattoo this on your forehead:

Copywriting is speaking to a person’s RIGHT brain.

It has no logic.
So the moment you make a person THINK…

You’ve lost the sale.

Instead?
Make a person FEEL.

It’ll do magic to your conversions. I promise.

Endless content?

Easy.

Go to Reddit. Find questions people in your market ask…

… And answer them on here.

Endless content. Stop overthinking it.