"Solve customer pain points.” True, but too vague in B2B. Your buyers have 20+ pain points. You can’t solve them all. So ask this instead: 👉 What’s the smallest product someone will pay for? That’s your MSP — Minimum Sellable Product. Start there Read more 👇

Ziply's variant feature: Create multiple posts from one: 1️⃣ Pick your fave AI-generated option. 2️⃣ Schedule multiple posts over weeks to boost reach. 3️⃣ Amplify content across teams & partners - let AI help you create tailored posts for each audience!

So you want to do a startup? Here is an interesting article to prepare yourself for this grind of a journey. zply.io/x8CsgA

Microsoft CTO Kevin Scott (Kevin Scott) might be my favorite executive in tech. He’s just a regular guy who makes bags and ceramics in his spare time and can wax poetic about the time he used to be into portrait photography. He’s also quietly architecting the biggest AI

Company page reach is dying. Personal \> Brand every time. Your team = your best distribution engine. Activate employees, executives & partners in your social advocacy.

Cold is dead. Warm is visible. Your buyers won't reply to strangers. Make sure your sales team shows up consistently before the outreach. Ziply helps GTM teams stay visible with pre-approved content. One click posting.

Your team = your best content channel. Ziply turns employees into amplifiers with curated content. Zero effort for advocates. More reach via trusted networks. Better leads.

Your prospects are engaging with your LinkedIn posts, but you can't see the bigger picture. Ziply shows you WHO is engaging across ALL your company posts over time - so you can spot patterns and reach out to highly engaged prospects. Turn LinkedIn engagement into leads.

What got seen? What moved deals? ❌ "Engagement is up" doesn't move budget discussions. ✅ "Social drove 47 qualified leads last quarter" does. Ziply's reports show real ROI.

Friday Gem #63 Ben Thomson at Stratchcery argues for the need to have a better digital payment system for the Agentic Web to succeed. Link in comments.

Product launches need people, not just posts. Don't post and pray. Use Ziply to push your launch through real voices across your entire team. More reach = more conversations.