🚨New article published! 🟦Yani Zhao & colleagues analyse how Chinese fitness influencer negotiate femininity. 🟦Data includes 218 posts from 116 & analysis draws on multimodal #CDA. 🟦Femininity is neoliberal, hybridized & culturally anchored. 🔗 bit.ly/4qmvi4m

📢New article!!! 🟦C. Pérez-Arredondo, D. Avello & L. Cárcamo-Ulloa study translaguaging practices by 2 Chilean influencers. 🟦They draw on the 3 levels of the Discourse-Historial Approach in #CDA. 🟦Multimodal creativity is linked to affordances. 🔗bit.ly/3Jj1OE1

📢New article!!! 🟦J. Fuller studies humorous challenges of ethnonationalist discourses. 🟦Data comes from YouTube videos by a comedian enacting a migrant in Germany. 🟦Ambiguity of humour & social media affordances result in liquid racism. 🔗bit.ly/4oCtLpy

The editorial for the SI of Discourse, Context and Media by Rosa Lorés & Pilar Mur-Dueñas is out now! 🎉 🧭 Mediating scientific knowledge for diverse audiences on digital platforms A must-read for anyone into #ScienceCommunication & #DiscourseStudies 👇 🔗doi.org/10.1016/j.dcm.…

📢New article!!! 🟦S. Murillo analyses H2020 research Twitter accounts. 🟦The study focuses on the mediating function of #emojis in recontextualizing dissemination practices. 🟦Perceptual, interpretative & engagement functions of emojis are identified 🔗bit.ly/442OE50

#AESLA #AESLA_publicaciones 🔁RT Discourse, Context and Media 📑 The use of emojis in X/Twitter for research recontextualization 👤 Silvia Murillo 🔗bit.ly/442OE50

📢New article!!! 🟦Tsung-Lun Alan Wan studies remediation of raciolinguistic parody: from online to TV. 🟦The analysis draws on co-textual indexical incongruities to explain humour. 🟦Remediation works because it draws on metaparody. 🔗bit.ly/48gYKkp

Remember‼️ New SI is out now in Discourse, Context and Media! Edited by Rosa Lorés & Pilar Mur-Dueñas, it explores how scientists use emerging digital genres and platforms to share expert knowledge w/ broader, more diverse publics. 🔗n9.cl/so0gf Let's dive in🧵⬇️

📢New article!!! 🟦Ya Sun et al show how technology shapes self-praise in social media. 🟦They develop a 3-dimension framework for analysing emoji-text relations. 🟦They prove that platform-mediated affordances transform corporate communication. 🔗bit.ly/3Y9KQeU