Nine out of ten businesses fail; so I came up with a foolproof plan

I treat business a bit like a computer game. I count money as points. I’m doing really well: making lots of money and lots of points.

Entrepreneurship is neither a science nor an art. It is a practice.

Never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.

Whenever you are asked if you can do a job, tell ’em, ‘Certainly, I can!’ Then get busy and find out how to do it.

Arriving at one goal is the starting point to another.

Business opportunities are like buses, there’s always another one coming.

Leadership does not always wear the harness of compromise.

The true entrepreneur is a doer, not a dreamer.

Success is how high you bounce after you hit bottom

Success is doing what you want, where you want, when you want, with whom you want as much as you want.

Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.

User experience is everything. It always has been, but it’s undervalued and underinvested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.

Purpose is what gives life a meaning.