Data Axle Personalization is key in today's market, so this insight is incredibly timely! 🌟

Is multisourced data more important than ever? Join the debate. data-axle.com/resources/blog… #Data #AIReady #AIReadyDataFoundation

We're deepening our partnership with DynataGlobal to advance identity resolution & audience activation. With 2B+ privacy-safe identifiers, we're powering precision & scale for a cookie-less future. data-axle.com/about-us/news-… #AdTech #DigitalMarketing #IdentityResolution

🔍 “Generation Z wants it all—and they want it now.” But that doesn’t mean they don’t also want guidance, support, and authenticity. Beth Smiley Merle’s new piece is a must-read for any financial services leader thinking about how to win the trust of this digitally fluent but

Did you know that only 14% of organizations have achieved a 360-degree view of the customer? This is what a study by Gartner, Inc found. However, 82% of respondents said they still aspire to attain this goal. We maintain that knowing your customer is everything. But how you

Marketers have always known the power of great data. But putting it to work—accurately, efficiently, and at scale—has been anything but seamless. Until now. Get the inside scoop from our Sal Pecoraro 👇 data-axle.com/resources/blog…

📬 Your emails can’t convert if they never reach the inbox. Email deliverability is no longer just about a decent open rate—it’s about surviving the spam filters and meeting a whole new set of technical standards. Today’s top brands are evolving fast: - Authenticating domains

If you're still relying on surface-level intent signals, like basic web activity or page visits, you’re likely missing out on real opportunities to engage and convert. Our newest guide breaks down how to go beyond traditional intent data and tap into next-generation strategies

Data Axle Excited to see how next-generation strategies will reshape engagement! 📈

Are you still treating CTV as a glorified billboard? It's time to get strategic. data-axle.com/resources/blog… #CTV #MarketingStrategy #MarketingInsights #MarTech

📬 Now Live: Data Axle’s August 2025 Digital Newsletter Target smarter. Convert faster. Connect meaningfully. This month’s newsletter is packed with audience insights that help brands win big across Programmatic, Optimized CTV, and Social. 🎯 Inside this edition: 🏈 Inside the

🚨 New Report Alert: The Connected Customer Survey is Here! Today’s customers expect more than just personalization—they expect relevance, consistency, and connection. But fragmented data makes that tough. Ready to move beyond disconnected insights and build stronger

🎯 Running programmatic ads this holiday season? Clean data = better performance. 📦 Validated addresses = fewer shipping fails 🎯 Accurate targeting = higher ROAS 🚀 See how data validation boosts programmatic outcomes this Q4: 🔗 data-axle.com/resources/blog… #BlackFriday

AI won’t fix broken marketing. If your data is siloed or outdated, AI just scales the problem. Thank you @UniteAI and Andy Frawley for this sharp take. Read more: unite.ai/ai-wont-improv…

We're more than halfway through 2025, and there's no denying that the technological advancements this year alone have caused marketing and advertising to evolve in ways we never could have expected. Download our guide to the technology trends that have made 2025 exceptional.

🔍 What do consumers really think about AI and personalization in health insurance? We partnered with Dynata to find out. The results are in: ✔️ 56% expect fully personalized care—now ✔️ 88% want one secure platform for all their health data ✔️ 76% worry AI could make unfair

Leverage accurate data to supercharge your holiday programmatic advertising strategy. Read more: data-axle.com/resources/blog… #HolidayCampaigns #Cybermonday #BlackFriday #Martech #Adtech #MarketingTwitter #MarketingTips

Turn every channel into a growth driver. When you can see the full picture of your omnichannel performance, every marketing decision becomes sharper, smarter, and more impactful. Data-driven attribution gives you the clarity to invest in what works, cut what doesn’t, and amplify

Is your data ready for AI? In financial services, the ability to attract and retain clients hinges on delivering timely, personalized experiences—at scale. An AI-ready data foundation gives you the structure, accuracy, and flexibility to: - Personalize financial products and