These circles are neither moving nor changing size or shape! #opticalillusion

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Discover the latest insights on dark patterns and neuromarketing in our new blog post. We analyze recent studies, legal developments, and the impact of design on decision-making. Don't miss the upcoming book by Mark Leiser. Read more here: ift.tt/tLTNe5Z

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BEUC highlighted practices of SHEIN. Looking at the evidence not all are convincing. Many of the messages if true are not necessarily dark patterns.

Dark patterns are already prohibited... in half a dozen EU regulations... Instead of new legislations, we should enforce the existing ones (and get rid of the superfluous ones).

The Hungarian competition authority started an investigation against Ryanair for misleading consumers for a variety of reasons, including dark patterns.

Good choice, the mind likes a reference point.