A key role of a VP of Digital or Growth is to be consistently communicating what we are doing, why we are doing it, and the results. Everyone wants to have success in their roles and having everyone know why what they are doing matters is important.

"Perfect is the enemy of the good"

I operate with an extreme sense of urgency since I know that everyday matters to driving results. Small changes can have massive compounding effects overtime. The faster you move the faster you can find those changes that will drive significant compounding results overtime.

What it looks like to be a great Executive in DTC brands is not talked about enough. I've been an Executive in 2x different Private Equity exits and in successful DTC Turnarounds: As an Executive your role can be massive. You need to be able to inspire your team, agencies,

You should look to build a culture where your team is excited about launching new tests or ads as fast as possible to start getting data. A culture where part of the urgency and speed is driven by a genuine excitement to do whatever they can to help drive even better results.

I love this framework for service providers: "The entire function of your company is to become a case study machine" "The sole and only reason to sign a client is to get them results and turn it into a case study" "The entire existence of your business is to operate in this

Everyone talks about hiring A-players. But it becomes harder as you scale the team. After 25 years running big PE-backed ecom turnarounds and scaling companies past 100+ employees, a few learnings: 1. Culture isn't a nice-to-have. One of my favorite Peter Drucker quotes:

Powerful and inspiring episode with Dave Stickland Tal of Popsmith. Highly recommend listening! Really enjoyed hearing their story, a view into their partnership, and how their partnership helped them to keep going even when it was extremely challenging. Andrew Faris

This is a very good post on running incrementality tests and how to think about the findings overtime

This video is ridiculously good from Taylor Holiday and Common Thread Collective. For a lot of my career I have been a Marketing Executive with responsibilities to a CEO, President, and CFO. At same time I might also have responsibilities to a board, Private Equity partners, a bank, and

If you are growing your own brand or work driving performance at a brand of any size you should go ask a question here. Free incredible value!

This is one of my favorite posts I’ve written. It is about what it looks like to be a great Marketing Executive at 8 & 9 figure omni-channel DTC brands.

Years ago before I would use the word Incrementality or we had a name for an "Incrementality Factor" I thought of this as "Modeling". A Vice President of Growth might partner with a Director of Marketing Data Analytics to continuously monitor, hypothesize, test, and seek to

I typically will create a sheet Web Dev & IT own together that keeps track of a site speed reads on every page of the main funnel and all landing pages their page size, request count, data from Google Speed Page Tools and a few other test tools, and more... I am on the side that

Very interesting report from Haus coming out

Great episode of the Operators. While the episode was not mainly about investing in product I find it very interesting to hear all of their thoughts on investing in product to drive growth. Part of the role of a VP of Growth or VP of Retail & Marketplaces or other a Marketing

Happy Black Friday Cyber Monday (and Thanksgiving)!

Hope everyone is crushing their Black Friday goals!