A bit of art, a bit of science, some luck, smarts, and heaping amount of open mindedness. We’re sharing our secret recipe for a successful brand naming engagement over on the Goodside blog 💫

Moodboards for an ice cream brand: classic, nostalgic stripes or funky, ingredient-forward? (These directions got shelved but I'm excited about where the brand is heading!)

Dream project loading.....

This is exactly the kind of project I dreamed of doing when I got into branding, so it feels extra special to share DirtyVine with the world 💛 Check out the full case study for all love we poured into this one: goodside.studio/work/dirtyvine

DirtyVine was a dream project: a super fun, purpose-driven brand, a great client, and a dream team. So proud of how it came to life.

Quick litmus test: If you replaced your brand name with a competitor’s, would your website and content still read true? If yes—it’s time to revisit your brand positioning.

Maybe not 93% but this +strategy is the whole premise behind Goodside 🎨✍️

Small but meaningful updates to our process page today: We've been taking on more naming projects (and loving it!) and we've restructured how we think about brand launch (more partners, strategic AI use). Check it out → goodside.studio/process

Brand studios working with early-stage CPG: How are you making budgets work pre-launch, pre-significant funding? Profit Share? Sprints? Discounts? What’s the move?

I've been very into print magazines lately, and this one is extra special because we're in it! Hi Goodside and thanks Communication Arts 🤗

This is such a cool use of AI. Curious if this could be useful for brand narrative writing... into testing mode I go!

I know that prospects ghosting is a fact of life/business but it's sooo annoying—so we decided to do something about it! Just sent out our first anonymous feedback survey to try to understand why people disappear (budget, studio fit, timeline). Any other brand studios do this?

Fun to see Goodside’s work for DirtyVine featured on Behance!

Congratulations to our past client HyperComply! In 2022, Goodside worked with the HyperComply team on a full rebrand ahead of their seed round. Today, they announced their acquisition by SecurityScorecard. Love following along with our past clients 👏

lol it me Jessica Strelioff 😇

Somebody took a page out of the Perplexity playbook and boy is it working

Ditto! A new AI-powered platform for corporate sustainability and living proof that B2B brands can be a whole lot of fun ✨