"2 years ago, Jacksonville went on to beat the world at the Filmapalooza." – Adam Madrid, film production coordinator, City of Jacksonville via Tom McManus on The Buzz Daily News Network dailynewsnetwork.com/2025/shows/the…

"We used @Semrush to look at popular search terms. We also tested a few options, but ‘Melbourne’s Best LED Neon Lights’ stood out because it acknowledges the geographic location & says...’” – Matt Aird, chief technology officer and co-owner, Custom Neon AU marketingsherpa.com/article/how-to…

"[Jax has] beach, parks, river. New Jacksonville Jaguars stadium. All the riverfront development – going from, we used to put jails & school board offices on the river, now we're really getting into it"–Todd Marshall, All Dry, Jacksonville, via Tom McManus The Buzz Daily News Network dailynewsnetwork.com/2025/shows/the…

“Google Search Console told us where we were climbing in searches, @Semrush and @Ahrefs showed keyword wins, and Google Marketing Platform Analytics tracked organic traffic and referrals from foodie blogs...” – Nathan Baws, founder, Tommy Sugo marketingsherpa.com/article/how-to…

“The moment a customer visits it [your page], he or she must know what you can do and why it is important to them...” – Ryan McCallister, president & founder, F5 Mortgage LLC marketingsherpa.com/article/how-to…

“That's what concierge medicine does. It restores family medicine to what it used to be.” – Carolyn McClanahan, founder, Life Planning Partners Inc via Elizabeth O'Brien in Barron's barrons.com/articles/conci…

Having an FSA is like a low-key, non-fun version of 'Brewster's Millions'

“That small change made it much easier for [property rental] applicants to quickly self-assess and understand whether they qualified – leading to fewer drop-offs and more confident submissions...” – Tess Listick, director of CRO, National Positions marketingsherpa.com/article/how-to…

For experienced professionals, "You know so much, you should really build an AI to help with this" is the 2025 version of "You know so much, you should really write a book about this"

” What we’ll often do is set up a heatmap tool – Microsoft Clarity, Hotjar | by Contentsquare, etc. – and observe sessions over a period of time..." – Greg Cox, founder, WebPilot marketingsherpa.com/article/how-to…

“You no longer have to lean over & look out the window. You could sit in our seat & look at the entire world around you…it is surreal” – Paul Touw, Otto Aerospace Touw said that the plane’s design helps cut fuel burn by 60% via Owen Tucker-Smith in The Wall Street Journal wsj.com/business/airli…

The June club will open in late fall with 450+ members, including Jacksonville Jaguars quarterback Trevor Lawrence “This is going to really enable leveling up the business, professional networking in Jacksonville" – Craig Mandeville, Forcura via Kate King in The Wall Street Journal wsj.com/lifestyle/trav…

“Working with WordPress sites built with Elementor, you have to define what sections to exclude/include into the mobile viewpoint, otherwise the page builder just uses the desktop compressed into linear vertical blocks..." – James Foote, POLARIS marketingsherpa.com/article/how-to…

AI Executive Lab: Transform billable hours into AI-powered products Join me and Flint McGlaughlin on October 23 at 2 pm EDT for this interactive online session from MECLABS AI. eventbrite.com/e/ai-executive…

AI is Wet Cement: An unprecedented challenge & opportunity as you start your career What should I tell college students in this session? I'm building the slides now, and will be presenting in MMC4930: Human and AI at University of North Florida during UNF Comm MediaWeek #Jacksonville #AI

"When a team that's been to the last 3 Super Bowls loses, you talk about that team And not the team that won But I'm well aware of the people of Duval. So I'm going to start this program talking about the team that won" –Rich Eisen youtube.com/watch?v=7U2E1n… #Jacksonville Jacksonville Jaguars

"Spend an hour a week & put it in your calendar every week to do XYZ – whether it's sales, marketing, operations, training, hiring, firing, whatever. Leverage that 60 minutes. If you only have 60 minutes of marketing, then make it count" – Jason Littrell (h/h) hospitalitystrategylab.com/post/consumer-…

Get ideas from Jiaxi Zhu, head of analytics, SMB division, Google, on the How I Made It In Marketing podcast He shares lessons learned from Cade Massey, MariavanHekken Listen to the first minute below, & hear the full episode and peruse the transcript at marketingsherpa.com/article/interv…

“A ‘test’ for us might be trying a new format in a controlled setting and then listening, measuring sentiment and engagement, and adjusting in real time. It’s less about rigid A/B tests and more about iterative insights...” – Leah Gladu, CEO, KWI Communications marketingsherpa.com/article/how-to…

"I love having a conversation with a customer. Customer conversations and stories to me are the bedrock of why I do what I do. And I learn nearly everything that we need to do on positioning from..." – Dave Anderson, VP of product marketing, Contentsquare marketingsherpa.com/article/how-to…