If you’ve watched #SunwestPR's other Two Minutes segments, you likely know the formula for responding to a negative story about your brand - apologize and take responsibility often top the list. But what do you do after the negative story comes out? Watch for five tips. #crisis

The Navy turns 245 years old today so we're celebrating by featuring our resident Aviation Machinist Mate, Jerry Crayton. Thank you for your service, Jerry! #NavyBirthday #Navy245 #Navy #publicrelations

Join me this morning at 11:00 CT as I moderate a discussion with @DallasCityMgr T.C. Broadnax regarding the “State of the City – R.E.A.L. Action and R.E.A.L. Change.” Thanks to the Dallas Friday Group for continuing to host these important programs. Register here: bit.ly/3mgRpra

Well hello, Waco! 🤗 The #SunwestPR team was onsite today to assist with media and support the #Amazon team during a press conference with Greg Abbott announcing the new Amazon fulfillment center in Waco. #waco #wacotx #publicrelations #agencylife #texas #pressconference

Hope you’ll join me this Thursday, 10/29 at 8:15 a.m. CST for a session on #Equity in Corporate America for #bigBANGtx: Equity in Action from SVP Dallas. This week-long event focuses on racial, gender, and economic equity. Register & learn more: bigbangtx.com.

BIG congrats to friend of the firm, Virginia Hock of Children's Health, who was named PR Professional of the Year today by PRNEWS! These awards recognize the most imaginative messaging campaigns, exceptional communicators, and top-notch teams in the #publicrelations space.

What do you get when you combine concierge-level service & #technology? You get #SunwestPR client #Construction Discovery Experts, led by friend of the firm Brett Lamb! Shout out to Dallas Innovates for this feature announcing the launch of the company! 🙌bit.ly/34F1FUf

Your company is #givingback to the community - and that's wonderful! But when you communicate your philanthropic efforts, are you coming off as holier-than-thou instead of humble? Watch this recent #SunwestPR Two Minutes segment with Crayton Webb for a few brand #messaging tips.

What an exceptional panel I had the privilege of moderating during SVP Dallas bigBANG! Thanks to Julia Simon of Mary Kay, Lynne Puckett of Celanese Corporation, and Kimelyn Harris of Bank of America for their candid discussions on gender & racial #equity. bit.ly/35bAnFo

Yesterday, we celebrated our 4th place win in the DBJ Best Places to Work awards! Congratulations to all our fellow winners, and thank you to our clients, team, and our tenacious CEO Crayton Webb for making this accomplishment possible. #dallas #smallbiz #teamwork #bestworkplaces

Thanks to Direct Selling Association for inviting me to lead a robust conversation w/ Kirsten Aguilar of @SeneGence_Intl, Ashley Collins of USANA, Inc. & Mark Stastny of Scentsy. Appreciated the candid discussion about the impact of #media coverage on #directselling & #communications best practices.

"We must all do our part — not as Republicans or Democrats — but as Texans and Americans. Let us unite in one common purpose to do what is right for the people of Texas." - Speaker Dade Phelan, 2019 Lyceum Director #LyceumProud #Texas texastribune.org/2021/01/12/dad…

Excited to share my favorite post of the year – #SunwestPR's 2021 #communications predictions! There are three themes that are sure to be predominant throughout the year & it’s important your brand is ready to navigate each of them. #reputation #publicrelations #reputationmatters

The much-anticipated class of 2021 "Get to Know Us" webinars will begin February 18th! Register here for the sessions: events.texaslyceum.org Virtual happy hours to follow. #TexasLyceum #LeadershipforTexas #LyceumProud

#SunwestPR’s motto is #ReputationMatters – and the recent situation with the Robinhood app/GameStop stock is the perfect case study on how important it is for your brand to have a #crisiscomms strategy in place…because it may just save your #reputation. Hear our takeaways below.

Thanks to SER National for hosting this Q&A yesterday! If there’s one thing I’ve learned about #entrepreneurship and business ownership, it’s to surround yourself with smart people who will tell you what need to hear, not what you want to hear…& to listen to them! #mentorship

Are we still in #crisiscommunications mode or is this the new normal? Thanks to @stevenhaal from Saint Michael and All Angels Dallas for the opportunity to speak to #communicators from across the U.S. #faithcommunity about functional stages of #crisis #communications & how to avoid becoming overwhelmed.

These two knocked it out of the park with their premiere episode of The Direct Entrepreneur podcast! Direct Selling Association Joe Mariano hosted my longtime friend and successful #DFW entrepreneur, @Aminkara. Great discussion about the future of #retail and #entrepreneurship. Check it out!

It’s always exciting to see a friendly face gracing the cover of a magazine! Abe Minkara – honored to call you a friend and say “I knew you when.” I admire everything you’ve achieved as an entrepreneur and look forward to witnessing your future successes!

#Texans are extremely loyal to their favorite brands & it’s interesting to see how that plays out in times of #crisis. During the recent #snowmageddon, we witnessed some brands who emerged heroes – including H-E-B, who has played the reputational long-game extraordinarily well.