Heather C. Orr πŸ‘©πŸ»β€πŸ’»πŸ’πŸ»β€β™€οΈπŸ—£οΈπŸ‘₯ (@copytrigger) 's Twitter Profile
Heather C. Orr πŸ‘©πŸ»β€πŸ’»πŸ’πŸ»β€β™€οΈπŸ—£οΈπŸ‘₯

@copytrigger

Triggering better leads and more sales with compelling copy for B2B SaaS, fintech, insurance & healthcare | Get πŸ”₯ copy tips in your inbox πŸ“©

ID: 31513051

linkhttps://copytrigger.com/blog calendar_today15-04-2009 20:39:36

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Heather C. Orr πŸ‘©πŸ»β€πŸ’»πŸ’πŸ»β€β™€οΈπŸ—£οΈπŸ‘₯ (@copytrigger) 's Twitter Profile Photo

Can copy be too simple? πŸ€” Yes and no. Simplicity is key, but when it’s watered down to the point of being generic, it loses impact. πŸ₯± The sweet spot: keep it easy to understand but packed with character. #Copywriting #MarketingStrategy #KeepItSimple

Heather C. Orr πŸ‘©πŸ»β€πŸ’»πŸ’πŸ»β€β™€οΈπŸ—£οΈπŸ‘₯ (@copytrigger) 's Twitter Profile Photo

πŸ’₯ 6 Words 2 Avoid in #Copywriting πŸ’₯ 1.Very ➑️ Use stronger adjectives 2.Thing ➑️ Be specific 3.Honestly ➑️ Use clear, direct language 4.Just ➑️ Be confident, cut it 5.Both ➑️ Avoid redundancy 6.Really ➑️ Use precise words πŸ”” Follow 4 more copy tips!

DigiMarCon - Global Event Series (@digimarcon) 's Twitter Profile Photo

Catch Dennis Yu from BlitzMetrics live at DigiMarCon World 2024! Join us today at Luxor Las Vegas and stay ahead of digital marketing trends that matter. Register now and elevate your strategies. digimarconworld.com #DigitalMarketing #MarketingEvent #DigiMarCon

Catch Dennis Yu from BlitzMetrics live at DigiMarCon World 2024! Join us today at Luxor Las Vegas and stay ahead of digital marketing trends that matter. 

Register now and elevate your strategies. digimarconworld.com

#DigitalMarketing #MarketingEvent #DigiMarCon
Dr. Nicole LePera (@theholisticpsyc) 's Twitter Profile Photo

As a society we have to stop glorifying the caretaker role. Or the glue of the family. We have to be honest about the silent suffering. The role it takes on the body and spirit. The fact that she also has needs, and they matter. That she needs support because she might look

Heather C. Orr πŸ‘©πŸ»β€πŸ’»πŸ’πŸ»β€β™€οΈπŸ—£οΈπŸ‘₯ (@copytrigger) 's Twitter Profile Photo

πŸ” What’s the Best Style for CTA Buttons? βœ… Sentence case: Friendly, β€œStart your free trial” πŸ’₯ Title Case: Adds impact, β€œJoin the Webinar” ⚑️ ALL CAPS: High urgency, β€œBUY NOW” Test 2 see what drives more clicks! ⬇️ πŸ”” Follow 4 more copy tips! #Copywriting #CTACopy

Heather C. Orr πŸ‘©πŸ»β€πŸ’»πŸ’πŸ»β€β™€οΈπŸ—£οΈπŸ‘₯ (@copytrigger) 's Twitter Profile Photo

Writing for regulated industries (healthcare, insurance) means using hedging language to be compliant. Instead of β€œthis treatment will work,” it’s β€œthis treatment can work.” It’s not weakβ€”it’s essential for legal standards. Follow for more copy tips! #Copywriting #Compliance

National Women's Law Center (@nwlc) 's Twitter Profile Photo

You may be seeing a heartbreaking story about a woman in Nevada named Patience, who after experiencing a miscarriage, was arrested and incarcerated due to her state's abortion ban. This is absolutely disgusting.

You may be seeing a heartbreaking story about a woman in Nevada named Patience, who after experiencing a miscarriage, was arrested and incarcerated due to her state's abortion ban. This is absolutely disgusting.
Heather C. Orr πŸ‘©πŸ»β€πŸ’»πŸ’πŸ»β€β™€οΈπŸ—£οΈπŸ‘₯ (@copytrigger) 's Twitter Profile Photo

Wishing all my amazing clients, friends, followers and my nephews a spook-tacular Halloween! May your day be filled with treats, a few tricks, and plenty of frightful fun. Stay safe and enjoy every wickedly delightful moment! Happy #Halloween! πŸŽƒπŸ‘»

Wishing all my amazing clients, friends, followers and my nephews a spook-tacular Halloween! 

May your day be filled with treats, a few tricks, and plenty of frightful fun. 

Stay safe and enjoy every wickedly delightful moment! 

Happy #Halloween! πŸŽƒπŸ‘»
Heather C. Orr πŸ‘©πŸ»β€πŸ’»πŸ’πŸ»β€β™€οΈπŸ—£οΈπŸ‘₯ (@copytrigger) 's Twitter Profile Photo

πŸ” Button Copy Pronouns: My, Your, or Generic? πŸ’‘ My = (Start My Free Trial) ideal for self-driven users. πŸ’‘ Your = (Access Your Account) 4 instruction-focused audiences. πŸ’‘ Generic = (Start the Trial) broad appeal. Test & find what works for your customers! #CopyTips #CRO

Cardi B (@iamcardib) 's Twitter Profile Photo

We all know Trump was a hustler, but hustling women out of the rights to THEIR OWN body is nasty work!! Hustling Americans out of their hard earned money by selling $500 Trump Sneakers, $60 Trump Bibles, and $100,000 Trump Watches is even nastier!! Tomorrow he’ll be hustling you

Heather C. Orr πŸ‘©πŸ»β€πŸ’»πŸ’πŸ»β€β™€οΈπŸ—£οΈπŸ‘₯ (@copytrigger) 's Twitter Profile Photo

🎁 Boost Holiday E-Commerce with Email Copy 6 tips 4 max sales: 1️⃣ Well-crafted subject lines 2️⃣ Sell benefits, 🚫 features 3️⃣ Clear CTA: Shop Now 4️⃣ Add urgency: Limited Stock 5️⃣ Segment list 6️⃣ Retarget abandoned carts ✨ Follow for more! #EmailMarketing

Heather C. Orr πŸ‘©πŸ»β€πŸ’»πŸ’πŸ»β€β™€οΈπŸ—£οΈπŸ‘₯ (@copytrigger) 's Twitter Profile Photo

MQLs are out; customers are in. #SaaS marketing teams are shifting from leads to customer generationβ€”and copywriters are πŸ”‘. Here’s how: βœ… Speak customer’s language βœ… Build trust w/ value-first copy βœ… Align w/ sales βœ… Focus on retention Follow 4 more! #CopywritingTips

MQLs are out; customers are in. 

#SaaS marketing teams are shifting from leads to customer generationβ€”and copywriters are πŸ”‘. 

Here’s how:

βœ… Speak customer’s language
βœ… Build trust w/ value-first copy
βœ… Align w/ sales 
βœ… Focus on retention

Follow 4 more! #CopywritingTips
Heather C. Orr πŸ‘©πŸ»β€πŸ’»πŸ’πŸ»β€β™€οΈπŸ—£οΈπŸ‘₯ (@copytrigger) 's Twitter Profile Photo

🚨 5 Common Copywriting Mistakes 2 Avoid 1️⃣ Ignoring the customer’s voice 2️⃣ Overcomplicating messaging 3️⃣ Skipping a clear CTA 4️⃣ Prioritizing quantity over quality 5️⃣ Avoiding testing & iterating Spot these? Turn them into a chance to grow! #CopywritingTips

Heather C. Orr πŸ‘©πŸ»β€πŸ’»πŸ’πŸ»β€β™€οΈπŸ—£οΈπŸ‘₯ (@copytrigger) 's Twitter Profile Photo

People buy with emotion and justify with logic. As a copywriter, hook their heart first (desires, fears, dreams), then back it up with logic (features, benefits). This isn’t manipulationβ€”it’s alignment. Serve their needs emotionally and practically. #CopywritingTips #Marketing

Heather C. Orr πŸ‘©πŸ»β€πŸ’»πŸ’πŸ»β€β™€οΈπŸ—£οΈπŸ‘₯ (@copytrigger) 's Twitter Profile Photo

Confused minds always say no. Clarity is key in copywriting. πŸ–ŠοΈ βœ… Keep it simpleβ€”ditch the jargon. βœ… Focus on one idea at a time. βœ… End with a clear CTA. Clarity builds trust. Trust drives action. #CopywritingTips #BuildTrust #ClarityInWriting

Heather C. Orr πŸ‘©πŸ»β€πŸ’»πŸ’πŸ»β€β™€οΈπŸ—£οΈπŸ‘₯ (@copytrigger) 's Twitter Profile Photo

Speak to their struggles. Addressing pain points is the πŸ”‘ to B2B copy that converts: 1️⃣ Identify root problem. 2️⃣ Show empathy. 3️⃣ Offer clear solution. 4️⃣ Paint a picture of success. 5️⃣ Tackle objections upfront. Master this & win trust. #B2B #CopywritingTips