My mom introduces me as her son in college. I make more in a month than most graduates make in 6. Haven't told her yet. Not because I'm embarrassed. Because she wouldn't believe me. "Writing on the internet" doesn't sound like a real job to her generation. Neither does

Your content isn't failing because of the algorithm. It's failing because you're solving the wrong problem. Here's what I see when founders ask me to "fix their content": They want more followers. Real problem: No clear offer. They want more engagement. Real problem:

I Broke a family legacy. "So when are you applying to med school?" My relatives asked me at every gathering. For 19 years. Here's the thing: Dad: Physiotherapist Mom: General Practitioner Aunts: OT, lab technicians I was supposed to be the next big doctor. But I was lying

Life was good before AI tbh. ➠ Real humans used to write tweets. ➠ Real humans used to reply to those tweets. ➠ Real humans used to have real conversations. Since AI has taken over: ● AI writes the tweet. ● AI comments on the tweet. ● AI have conversations in the DMs.

Let me guess, you’ve tried writing with AI. And it sucked! ➠ You didn’t sound like you ➠ Your post didn’t perform well ➠ You robotic post damaged your authority Because AI doesn’t have emotion. No matter how well you train it… It was coded to act like a bot. So don’t

My 7 y/o brother taught me why 90% on X fail to close clients. Let me paint you a picture: Are you struggling to close deals even though your content is fire? If so, keep reading... Tell me if this sounds familiar: I walk up to my brother ready to drop some orders. "Listen,

"I need to have a good content strategy." That's what a lead told me in my DMs 3 days ago. He'd been posting for 8 months. Had a fancy content calendar. Tracked every metric in Notion. Posted 3x daily like his life depends on it. Still stuck at 300 followers. I asked him one

My client fired his previous ghostwriter after 1 month. Want to know why? The guy was posting 5x daily. Hitting all the "viral" frameworks. Even got a few threads to 100K+ views. But here's the kicker: 0 qualified leads. 0 sales calls booked. 0 revenue generated. "I didn't

Yesterday I made my mom cry. We don't usually celebrate birthdays here. Especially not for parents. But this time was different. I took her out. Treated her properly. All paid with money I made online. She had happy tears, it was the first time she celebrated her birthday

I spent $1,000 on growth course and it said: "Just engage more bro." But, I'm trying to run an actual business. Client delivery in morning Operations in the afternoon. Personal time with family at evening. When exactly am I supposed to comment on 100 posts? The gurus selling

yeah you'd have to be an absolute brain dead to believe that algo has changed a lot on spams and automations my account got banned because I sent 100s of DMs a day won't let me send more than 20 now, it locks me out and puts up a human verification every time i try to go above

The biggest misconception on X: You can't grow and monetize without abused frameworks and infinite engaging. Most growth coaches sell you the same dream: "Get clients fast." They deliver. But it only lasts till you stop paying them. You work with them. They hand you their:

I had a good start to X. ➠ 20 followers a week. ➠ Made some friends. ➠ Even signed a client in week 4. Then suddenly everything went downhill. Because I did this one big mistake: Fell into the X trap. I spent more time on X and corrupted my brain with trash advice.

I open X just to read Esther's posts