‘You get paid by the hour, not by the quality of the idea, and not by the impact.’ Dan Ariely, one of the foremost experts in behavioural science, spent a week interning at Ogilvy. This is what he made of the ad industry. hubs.li/Q02MlnYB0

Contagious They did not have to call in a scientist for this diagnosis

Campaign of the Week: Corona hijacked sports brands’ billboard ads to frame its alcohol-free beer as a post-workout refreshment. hubs.li/Q02MVMyk0

Read the Contagious article on what’s powering our €5 billion brand Knorr. With insights from Frank Haresnape, Knorr Global VP, it shares Knorr’s winning strategy for growth – from tapping into local taste trends to connecting with under-35s. Read here on Contagious IQ ⬇️

From the Titanium Lions to the future of creativity, Debbi Vandeven, Global CCO at VML, shares her insights with Contagious on how AI, inclusivity, and genuine creativity shape the industry. Discover her take on what’s next here: bit.ly/47b8ZFM #WeAreVML #Contagious

Love words love sayings love people getting them right. Love this & getting into hearing is strategically great despite the brand name 👌😜 I hope this (and all ads) have closed captions / subtitles etc VCCP contagious.com/news-and-views…

Bodyform has it right: it's never "just" a period. On #AdvertisersWatchingAds we dissect this latest film & the #effectiveness of it as an ad w/ guests from Ruggable & Conscious Advertising Network ➡️ tinyurl.com/m3rrtwc9 Contagious

⁩“People’s indifference to brands should be the starting point” Sarah Carter quoted at ⁦Contagious

On November 28th, Contagious will gather industry trailblazers to shape the next wave of advertising innovation. Most Contagious will uncover trends, dissect breakthrough campaigns, and unlock bold ideas. Get your tickets here: contagious.swoogo.com/mostcontagious…

“It turns out that 30 seconds of a cow chewing grass outperforms 50% of the ads on [System1’s] database” Adam Morgan Contagious contagious.com/news-and-views…

Campaign of the Week: Red Bull and Prada put on a BMX stunt show...on a moving train. hubs.li/Q02QX8tz0

'I spoke with a guy who communicates safety messages to the S.African mining community through theatre. I said, "It’s amazing you do all of this for a safety message." He said, "When it’s a matter of life and death you can’t afford to bore the audience."' hubs.li/Q02R2nS50

My fist thought when I saw this article about the Ad was “What’s the correlation between Redbul and Prada and WHY?” But the article gave some interesting insight into the Ad but not really into the WHY #Ad

Nike celebrates gritty running determination with this new ad chosen by Contagious - how effective is it & will it make you get out for a jog? Watch the latest #advertiserswatchingads: tinyurl.com/3dfr5kwj #marketing #bestads #creativity #nike

In the latest edition of Advertisers Watching Ads, from AutomatedCreativeHQ, marketers debate Nike’s Winning Isn’t Comfortable ad. Does it have legs... and, more importantly, does it make you want to run in the rain? hubs.li/Q02Sw3s10

"This approach ties back to Kodak’s original ethos... while offering a meaningful tool for dementia patients." Thanks for featuring Contagious ! contagious.com/iq/article/mem… #memoryshots

.Contagious explores what’s powering Unilever’s €5 billion brand Knorr. With insights from Knorr’s Global VP, it shares our winning strategy for growth – from tapping into local taste trends to connecting with under-35s. #UnileverBrands

Specsavers elevated Rick Astley’s hit into a memorable campaign on hearing loss through misheard lyrics and our editor, Chloe Markowicz, is here to give a sneak peak on the creative thinking behind the work. 🔗Get your tickets to Most Contagious London: hubs.li/Q02V-GbS0

🚖 Turn up the sound and hear Heetch’s clever “Choose Uber” campaign story — a bold take on carving brand identity. Discover more at Most Contagious, 28 Nov. Get your tickets here: hubs.li/Q02WqBW70

🔊 Hear firsthand why attendees rave about Most Contagious London. Don’t miss out on trailblazing insights at the Southbank Centre on 28 November. Only a few days left to grab your tickets – secure yours now! 🎟️hubs.li/Q02Yv3Mc0