In fact, just under 6/10 Canadians agree that celebrities involvement in charity is positive as it has the power to publicize these issues

36% of Canadians donated to help Haiti, only 9% for Chile. Celebrities and Politicians work as awareness generators

We'll be talking "Driving Impact and #ROI by Knowing" - coming up at 3:45 at #CSFX15

Not surprisingly, what brand to buy / celebrity to follow didn’t make the list of issues on Canadians’ minds. #CSFX15

Agree? Disagree? What brand do you love to be seen using, wearing? #WhatCanadiansThink #IMI #CSFX15

Curious about what company Canadians want to be successful? #CSFX15 We asked - here’s what we found:

Canadians want Canadian companies to do well, hoping BlackBerry makes a comeback - IMI International research findings at #CSFX15

Don Mayo of IMI International at #CSFX15 on winning over Canadians: Not just competing w/ brands in your category, but ALL brands for relevance

You have to activate to impact! #ROI #marketing #CSFX15

Don’t put all of your marketing eggs in one basket. #ROI #marketing #CSFX15

Market, Moment, Message, Mechanics, and Media all have to be right for groundbreaking results. IMI International's 5 M's discussed at #CSFX15

The #PanAmGames have arrived! Here's a snapshot of other events Canadians wish would come to Canada #sponsorshipmktg

Words to live by. #IMITruth

If you're not stealing from the competition it'll be tough to move the needle. #zerosumgame #ROI

You have to activate to impact. #ROI #sponsorship #marketing

Vote for TrojanOne’s & IMI International SXSW speaker topic to hear “Moneyball: Translate Analytics into Marketing Gold.” x.com/sarahstovold/s…