Conrad Byron (@conradlbyron) 's Twitter Profile
Conrad Byron

@conradlbyron

DTC Growth // Performance Creative // DTC Advertising at Scale // Human-led, AI-Sped //

ID: 725017476468199424

linkhttp://www.sweepcreative.com calendar_today26-04-2016 17:43:31

2,2K Tweet

930 Followers

713 Following

Alex Cooper (@alexgoughcooper) 's Twitter Profile Photo

I actually think of all the roles in the paid media department, strategists are the best placed to upskill into the more generic ‘paid media specialist’ over the next 12 months. As more work is done by agents, this is what I believe being a creative strategist will look like

I actually think of all the roles in the paid media department, strategists are the best placed to upskill into the more generic ‘paid media specialist’ over the next 12 months.

As more work is done by agents, this is what I believe being a creative strategist will look like
Conrad Byron (@conradlbyron) 's Twitter Profile Photo

These images are made 100% with Ai. My process blends a mixture of different AI tools, but more importantly, it’s grounded in the fundamentals of good creative: effective storytelling, relevance, clarity, and distinctiveness.

These images are made 100% with Ai. 

My process blends a mixture of different AI tools, but more importantly, it’s grounded in the fundamentals of good creative: effective storytelling, relevance, clarity, and distinctiveness.
Conrad Byron (@conradlbyron) 's Twitter Profile Photo

Where I used to start with a blank page, I now begin with a prompt. Creative direction happens in real-time. AI is completely changing how ideas are both ideated and executed. It’s not replacing creativity, it’s accelerating it.

Conrad Byron (@conradlbyron) 's Twitter Profile Photo

Ai is fuel for the creative process. It took me dozens of hours of tinkering and iteration to get this quality. Now you can have it instantly. Comment “Nike” for the complete SOP on how I created this Nike Cortez ad

Ai is fuel for the creative process. 

It took me dozens of hours of tinkering and iteration to get this quality. Now you can have it instantly. 

Comment “Nike” for the complete SOP on how I created this Nike Cortez ad