Social media marketing for small business involves certain steps that should be followed closely:

Step 1: Create your business profile on social networking. For this, you have to come out with some informative content about your business.

Step 2: Start adding friends to your profile. Since you are a beginner, you have to make extensive efforts for expanding your friend list.

Step 3: you have to promote your Social networking page through other advertising sources. Like on your product packaging.

Step 4: To arouse people’s interest in your business page, update your profile on a regular basis. Upload videos, photos, animations, etc.

Here are listed some tools that you can easily use to check what people have to speak about you in the social media circles.

First Tool: Tweetdeck - It sorts the social media mentions by keywords, twitter handles and many other options available.

Second Tool: Trackur - It works best to sift through sources like twitter, Digg, Flickr, Blogs and videos.

Third Tool: Google Alert - It can send you weekly or a daily report for you in terms of the alerts and you are free to decide your strategy.

Why a Social Media consultant should be hired, here is the reason.

Reason 1: A Social Media consultant will avoid such deadly mistakes within the field of social media promoting.

Reason 2: He posses the power to know the channels which will supply potential advantages by using them within the correct means.

Reason 3: The most effective quality of a SMC is that he will maintain an active relationship with customers to understand what they need.

Here are listed some ideas to use Social Media Marketing for small business:

First Idea: Create videos - People often search YouTube for quick information on products. Post these videos with the links to you website.

Second Idea: Use Facebook profile - Whenever you launch a new product, make a relevant wall post on your Facebook profile.

Third Idea: Use Twitter - Tweet links of your product videos, articles, blogs and press release on Twitter. This will engage more followers.

Fourth Idea: Forum discussions – It’s a great place to spread you product. Involved in forum discussions and tell people about you product.